Using recycled and environment friendly packaging may be preferred by many fast food outlets, but KFC plans to change all of that as it introduces its new edible packaging in Bengaluru on a trial basis. Depending upon the results of this trial phase, the food chain is looking forward to expand the edible packaging to other parts of the country as well.
Speaking about KFC’s edible packaging and the idea behind it, Rahul Shinde, MD, KFC India said, “What gives us an edge over other brands is that KFC India has invested in an innovation team which comes up with these exciting and innovative ideas. We do more local innovations than any other brand in the industry, equipped with dedicated R&D teams across the globe. For instance, we have made India innovations such as the KFC Krushers, that have been adopted by other markets. We have also recently launched KFC Chizza - an all chicken, no crust base topped with yummy pizza sauce, gooey cheese & crunchy veggies.”
Shinde further added, “As a socially and environmentally responsible company, we are working to find a cost-effective and sustainable long-term solution that can replace plastics. One of the things that we are experimenting with is the edible Rice Bowlz– an innovative and delicious solution that replaces the plastic bowl packaging with a Tortilla bowl. Rice Bowlz are amongst our best-selling menu items, and we are trying to give it a delicious and eco-friendly twist.”
It remains to be seen how the Indian consumers respond to the idea of edible packaging and whether it could be the way forward for food chains and cola manufacturers or not.