GREY group India has announced the appointment of Ketan Desai as President North. Desai has been in the Marketing Services business for close to two decades, most of which has been with GREY in Mumbai, Kolkata, New Delhi, Colombo, and until recently, as Chief Operating Officer, GREY, Bangladesh.
Desai brings with him experience across domains of Advertising, Activation and Shopper, across clients such as ITC, P&G, Marico, Audi, Revlon, Gujarat Ambuja, Hindustan Times, CRY, Suzlon, etc. Apart from GREY, Desai has worked with TBWA too, where he set up its Shopper Business.
Desai will be based in GREY’s Delhi office and will work closely with Sunil Lulla, Chairman and Managing Director, GREY Group India. On Desai’s appointment, Lulla said, “GREY is enhancing its talent and leadership pool with Ketan Desai. He brings in the relevant diverse skills required to navigate contemporary communication needs of GREY’s clients.”
“I am delighted to lead the charge for steering GREY’s marketplace reputation and success in the north of India. It is a privilege to be able to partner this marquee list of clients and help build their brands in GREY’s famously effective way,” shared Desai on his appointment.