Top Story

e4m_logo.png

Home >> Marketing >> Article

Kerala takes top slot in per capita consumer spending

08-February-2005
Font Size   16
Kerala takes top slot in per capita consumer spending

In line with its label as a predominantly consumer State, Kerala has come to occupy the top position in monthly per capita consumer expenditure (MPCE) both in the rural and urban sectors of the country.

In the rural sector, the population having MPCE above Rs 950 is the highest in Kerala at 30 per cent, followed by Punjab at 13.6 per cent, according to the latest Economic Review by the State Planning Board.

Quoting the 58th round NSSO survey, the review says that in the case of average MPCE in the rural sector also, Kerala leads the table with Rs 881, followed by Punjab (Rs 788) and Haryana (Rs 703). The all-India average is Rs 531.

In the urban sector, too, MPCE is the highest in Kerala at Rs 1,267, followed by Gujarat (Rs 1,229) and Maharashtra (Rs 1,164). The average urban MPCE exceeds the average rural MPCE by around 90 per cent at the all-India level.

The review points out that the average consumer expenditure per person for a period of 30 days in the rural sector of Kerala in 1970s was almost close to that of the all-India average. However, from 1980 onwards, it began to exceed that of the country and in 2002, it reached a level that exceeded the national average by 66 per cent.

In the case of the urban sector, the average consumer expenditure per person for a period of 30 days in Kerala was lower than that of the national average till the seventies. But since1980, the trend began to reverse and it reached a level that exceeded the all-India average by 25 per cent in 2002.

The share of food items in the total consumption was exceeding the non-food items in the rural sector of the State till 1999-2000 and in the urban sector till 1993-94. Thereafter, the share of food items in the total expenditure began to fall below that of non-food items both in the rural and urban sectors.

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Shaan Raza, Deputy Managing Director, Optimise, spoke to exchange4media about their journey since inception and their new technology, TrackingX, which they are planning to launch in India by February...

Meanwhile, Radio City and Radio Mirchi ruled Bangalore and Kolkata respectively

The Indian out-of-home advertising company selects Edge1's ERP software platform to automate their OOH business