Top Story

e4m_logo.png

Home >> Marketing >> Article

Kerala takes top slot in per capita consumer spending

08-February-2005
Font Size   16
Share
Kerala takes top slot in per capita consumer spending

In line with its label as a predominantly consumer State, Kerala has come to occupy the top position in monthly per capita consumer expenditure (MPCE) both in the rural and urban sectors of the country.

In the rural sector, the population having MPCE above Rs 950 is the highest in Kerala at 30 per cent, followed by Punjab at 13.6 per cent, according to the latest Economic Review by the State Planning Board.

Quoting the 58th round NSSO survey, the review says that in the case of average MPCE in the rural sector also, Kerala leads the table with Rs 881, followed by Punjab (Rs 788) and Haryana (Rs 703). The all-India average is Rs 531.

In the urban sector, too, MPCE is the highest in Kerala at Rs 1,267, followed by Gujarat (Rs 1,229) and Maharashtra (Rs 1,164). The average urban MPCE exceeds the average rural MPCE by around 90 per cent at the all-India level.

The review points out that the average consumer expenditure per person for a period of 30 days in the rural sector of Kerala in 1970s was almost close to that of the all-India average. However, from 1980 onwards, it began to exceed that of the country and in 2002, it reached a level that exceeded the national average by 66 per cent.

In the case of the urban sector, the average consumer expenditure per person for a period of 30 days in Kerala was lower than that of the national average till the seventies. But since1980, the trend began to reverse and it reached a level that exceeded the all-India average by 25 per cent in 2002.

The share of food items in the total consumption was exceeding the non-food items in the rural sector of the State till 1999-2000 and in the urban sector till 1993-94. Thereafter, the share of food items in the total expenditure began to fall below that of non-food items both in the rural and urban sectors.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017