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Kenstar ropes in Shah Rukh Khan to promote its new product range

09-October-2014
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Kenstar ropes in Shah Rukh Khan to promote its new product range

Kenstar has announced that they have roped in Shah Rukh Khan to promote its upcoming product range. The company would be launching a slew of new products in the near future. As a first step towards this, Kenstar today launched Oxy Fryer, which would be exclusively available on Flipkart.com. Oxy Fryer enables Oil Free Frying, while keeping the food healthy and tasty.  Kenstar aims to sell 1 lakh units of Oxy Fryer in the first phase of the launch.

Oxy Fryer is a new category under Kenstar’s wide range of home appliances. Pitted for its health aspects and oil-free frying, Oxy Fryer aims at revolutionizing healthy cooking by using a simple yet innovative mechanism which helps it to fry food with fast circulation of Hot Air.  Thus, the food retains most of the nutrients inside. The absence of oil, during frying, further ensures that cholesterol levels are in check.

Arun Pal, COO – Small Home Appliances, Kenstar said, "We observed that there has been a surge in demand for appliances that enable healthy and hassle free cooking.  Understanding this requirement we have launched Oxy Fryer, which not only ensure Oil Free Frying, but is also safe and convenient to use.  It is tested that food when cooked in Oxy Fryer is healthier as compared to the traditional method of frying.” He further added, “We are also proud to announce our association with Shah Rukh Khan to promote Oxy Fryer. Like him, the Oxy Fryer is versatile and exemplifies star like characteristics.”

Speaking about his association with Kenstar Shah Rukh Khan said, “Kenstar has a tremendous heritage and goodwill across the country and offers consumers international quality products. It is an honour to be associated with brand Kenstar.”

Shah Rukh Khan will play a pivotal role in the brand and product communication across media platforms. Following this announcement, Kenstar will also run an extensive 360 degree marketing campaign with Shah Rukh Khan to promote this product.

Available exclusively on Flipkart, Oxy Fryer will be targeted towards the people who love eating fried food. Starting with the school going kids in the family to elderly grandparents, Oxy Fryer is a perfect solution to eating Fried Food in the healthiest manner.  

Talking about this exclusive launch,  Kalyan Krishnamurthy, SVP - Retail, Flipkart says, “We are happy that Kenstar partnered with us to introduce their new range. At Flipkart our aim is to provide our customers with the widest range of quality products. Healthy living is something we all aspire to and we are expecting a great response to this product."

Easy to use than conventional frying processes, Oxy Fryer promotes safety and health. It is ideal for the working professional who is crunched for time, and wants to eat healthy and stay fit. The Oxy Fryer will be priced at INR 7990 only and can be purchased exclusively from Flipkart.

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