Kenstar today announced the appointment of Rajiv Kenue as its Chief Operating Officer with immediate effect. In his new role, Kenue will be responsible for contributing to Kenstar’s strategy for establishing it as one of the most preferred premium brands in India. The brand is offering its patrons an extensive portfolio of products ranging from Air Coolers, Water Heaters, Microwave, Mixer Grinders & host of other kitchen appliances. In his role here, he will supervise brand building, product development and distribution expansion for Kenstar.
Speaking on the occasion Kenue stated “I feel honoured to be a part of Kenstar, a company which has a great heritage and goodwill across the country and offers consumers’ an international quality product. I believe there is an incredible scope for expansion of all product category in Kenstar and our focus would be to drive secondary sales by widening our distribution network and further strengthening the brand’s image.”
With over 26 years of experience Kenue has worked in various consumer sector organizations such as HCL Infosystems Ltd, Moser Baer, Samsung India Elect, LG Electronics, Videocon & Indian Express. He comes with rich experience and skills of working with some of the renowned companies in various capacities such as business head, Sales & Marketing head, worked extensively on brand building, product development and have in-depth knowledge of FMCD distribution. Prior to joining Kenstar he has served as vice president in HCL Infosystem Limited.
Kenue also brings in profound understanding and knowledge about the industry on board and will be responsible for the smooth functioning of operations and planning. Having an extensive background, he holds an MBA degree from IMT Ghaziabad and Bachelor of Science degree from Kashmir University.