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Kellogg’s Chocos brings gaming to life with AR

Kellogg’s Chocos brings gaming to life with AR

Author | exchange4media News Service | Tuesday, Aug 28,2012 8:14 PM

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Kellogg’s Chocos brings gaming to life with AR

Kellogg’s Chocos organised an augmented reality experience in Mumbai, where participating kids starred in a special Kellogg’s Chocos game as their own avatars.

Leading actress and brand ambassador, Karisma Kapoor conducted a demo for the kids.

Oberoi Mall, Goregaon was abuzz with kids rooting for each other as they joined, Coco the monkey, in a quest to collect Kellogg’s Chocos and milk. As part of the augmented reality game, kids faced various obstacles and completed levels to collect just the right amount of Kellogg’s Chocos and milk for their bowl. The technology used for the augmented reality game had a life-like feel, shared an official release.

According to Vikram Bahl, Marketing Director, Kellogg India, “Today, fantasy and imagination continue to be the centre-piece of a kid’s world. Kids today are glued to gaming gadgets and Kellogg’s Chocos has brought the game in the TV commercial to life by making it a live, out of home activity for kids. With Kellogg’s Chocos, we are always on the lookout to create an adventure and give kids a fun experience. With augmented reality, we are tapping into existing ‘fun’ activities for today’s kids and thereby making the brand more relevant and contemporary. The response has been overwhelming.”

As part of the campaign, the brand has also launched a new TV advertisement and a game which will be available online for Java/Android platform phones soon.

Brand ambassador, Karisma Kapoor said, “It was indeed a fun evening to see so many kids getting to experience a real-life augmented reality game, all thanks to Kellogg’s Chocos. I’m proud to be associated with Kellogg’s Chocos; the brand has made breakfast such a fun-filled adventure for kids. The entire augmented reality platform was extremely engaging and interactive.”

The parents of the kids were also handed over the YouTube link where they could watch their kids experience the game and share the clip with their friends.

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