Top Story


Home >> Marketing >> Article

Kellogg’s Chocos brings gaming to life with AR

Font Size   16
Kellogg’s Chocos brings gaming to life with AR

Kellogg’s Chocos organised an augmented reality experience in Mumbai, where participating kids starred in a special Kellogg’s Chocos game as their own avatars.

Leading actress and brand ambassador, Karisma Kapoor conducted a demo for the kids.

Oberoi Mall, Goregaon was abuzz with kids rooting for each other as they joined, Coco the monkey, in a quest to collect Kellogg’s Chocos and milk. As part of the augmented reality game, kids faced various obstacles and completed levels to collect just the right amount of Kellogg’s Chocos and milk for their bowl. The technology used for the augmented reality game had a life-like feel, shared an official release.

According to Vikram Bahl, Marketing Director, Kellogg India, “Today, fantasy and imagination continue to be the centre-piece of a kid’s world. Kids today are glued to gaming gadgets and Kellogg’s Chocos has brought the game in the TV commercial to life by making it a live, out of home activity for kids. With Kellogg’s Chocos, we are always on the lookout to create an adventure and give kids a fun experience. With augmented reality, we are tapping into existing ‘fun’ activities for today’s kids and thereby making the brand more relevant and contemporary. The response has been overwhelming.”

As part of the campaign, the brand has also launched a new TV advertisement and a game which will be available online for Java/Android platform phones soon.

Brand ambassador, Karisma Kapoor said, “It was indeed a fun evening to see so many kids getting to experience a real-life augmented reality game, all thanks to Kellogg’s Chocos. I’m proud to be associated with Kellogg’s Chocos; the brand has made breakfast such a fun-filled adventure for kids. The entire augmented reality platform was extremely engaging and interactive.”

The parents of the kids were also handed over the YouTube link where they could watch their kids experience the game and share the clip with their friends.

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.