Top Story

e4m_logo.png

Home >> Marketing >> Article

Kaushal Nanavati joins Shemaroo Entertainment as VP – International Business

25-February-2016
Font Size   16
Share
Kaushal Nanavati joins Shemaroo Entertainment as VP – International Business

Kaushal Nanavati has joined Shemaroo Entertainment as VP – International Business. He will be responsible for driving the business in the International markets and scaling up Shemaroo’s International business on Television and Digital platforms.

Before joining Shemaroo Entertainment, Nanavati was with Disney India as Director – International Distribution and Syndication. He has also worked with several other media companies including UTV, Zee Telefilms etc. Nanavati has an extensive experience of 18 years, of which more than 15 years has been in the television space having handled roles encompassing international channel distribution, content syndication and domestic distribution.

Commenting on Nanavati’s appointment, Jai Maroo, Director, Shemaroo Entertainment said, “We are glad to welcome Kaushal to the family of Shemaroo Entertainment. Shemaroo has a vast and diverse content library, whose demand has been growing phenomenally in the International Markets. Kaushal will lead the team to leverage the opportunity and scale up the business.”

Tags

Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

Under the watchful eye of Walt Disney, Bindass undergoes brand repackaging with a fresh new show ‘Dil Buffering’ simulcast across its linear and social media platforms on September 29 and will launch...

Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides provi...

Despite advertising picking up after a slow Q1, regional FM players still feel that the lingering effect of GST, RERA, demonetisation will still make its impact felt during the upcoming festive quarte...