Top Story

e4m_logo.png

Home >> Marketing >> Article

Katrina Kaif lends some glitter to jewellery brand Nakshatra

06-August-2008
Font Size   16
Share
Katrina Kaif lends some glitter to jewellery brand Nakshatra

Gitanjali Group has announced Katrina Kaif as the new brand ambassador for its jewellery brand Nakshatra. She takes over the mantle from Aishwarya Rai.

Giving the reason for selecting Kaif as brand ambassador, Mehul Choksi, Chairman, Gitanjali Group, said, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomises the expression of love and affection in a women’s life. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra.”

The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. According to the company, the overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are feminist, celestial splendor and mystery.

Gitanjali Gems Ltd, a DTC sight holder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through Gitanjali Gems Ltd’s retail operations in India as well as in international markets.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO