Gitanjali Group has announced Katrina Kaif as the new brand ambassador for its jewellery brand Nakshatra. She takes over the mantle from Aishwarya Rai.
Giving the reason for selecting Kaif as brand ambassador, Mehul Choksi, Chairman, Gitanjali Group, said, “Katrina is the perfect representation of the young, trendy and fashionable woman that Nakshatra targets. Nakshatra is synonymous with trust and purity in a category that is fraught with questionable practices. It epitomises the expression of love and affection in a women’s life. Not only were we enthusiastic about the brand fit, but we feel that Katrina lends a refreshing look to the brand. We are excited about having her on board as the new face for Nakshatra.”
The Nakshatra Collection has unique floral designs with multiple diamonds encircling a single large diamond to signify the constellation effect. According to the company, the overt Nakshatra brand values include beauty, radiance, class, elegance and quality. Amongst the symbolic values are feminist, celestial splendor and mystery.
Gitanjali Gems Ltd, a DTC sight holder, is one of the largest integrated diamond and jewellery manufacturers and retailers in India. Its operations include sourcing of rough diamonds from primary and secondary source suppliers in the international market, cutting and polishing the rough diamonds for export to its international markets, and the sale of diamond and other jewellery through Gitanjali Gems Ltd’s retail operations in India as well as in international markets.