Kadence Group, the global business research specialist with Indian headquarters in Delhi,
plans to strengthen its presence in Asia with two new offices in Hong Kong and Shanghai. The offices are expected to be operational by the end of 2008. The company had two new site openings in Kuala Lumpur and Jakarta in 2007.
Aman Makkar, Managing Director, Kadence Research India, attributes the Indian expansion to the Group’s ability to provide global coverage through Kadence’s seven international offices and the growing demand for specialist insight, rather than simple data generation, among business-to-business clients.
He said, “Across the Group, we have won some significant new business throughout the past 12 months on the strength of our international reach and experience in conducting and delivering global research projects. With so many more companies and organisations now looking to talk to global audiences, successful market research firms have to offer the full package – local market knowledge, dedicated fieldwork resources, an ability to demonstrate a common understanding and execution of the research brief across markets and a coordinated approach to both the project management and interpretation of data.”
“Another key factor in Kadence’s growth over the past 12 months has been the upwards demand among B2B clients for market insight, as opposed to pure data. All research is aimed at providing competitive advantage, but as markets mature, figures and statistics no longer provide the required ‘edge’. Data generation is, therefore, now only part of a study – the real differentiator and end result is the market insight delivered by specialist analysts based on the study’s findings. We have noticed a real increase in the number of clients looking for the support of an insight partner rather than simply a data provider and this trend will undoubtedly strengthen throughout 2008 and beyond,” Makkar added.
Kadence reported 18 per cent growth throughout 2007, as the Group’s global revenue, spanning operations in Boston, London, Delhi, Singapore, Kuala Lumpur, Jakarta and Sydney jumped to $9.3 million from $8 million in 2006.
Founded in 1992, Kadence works with some of the world’s largest brands, providing global coverage at a local level. Specialist researchers work with clients to deliver knowledge rather than just data.