Top Story

e4m_logo.png

Home >> Marketing >> Article

Kadence International rolls out in India with 55 offices

13-July-2011
Font Size   16
Share
Kadence International rolls out in India with 55 offices

Privately-owned market research and insight agency, Kadence International, has opened 55 offices across India after winning new projects totalling over $2 million. The expansion has resulted in the appointment of 225 permanent staff to manage these locations, which will be supported by over 700 interviewers and supervisors on a daily basis to assist in the delivery of live projects.

The new operations will deliver fieldwork services that will support Kadence International’s insight offices in Delhi and Mumbai – which host the 150 seat call centres and the insight teams. This brings the total number of Kadence operations in India to 57. The agency has plans to further expand its CATI facilities in three cities and open an additional full service office in Chennai before the end of the year.

Sarvjeet Panesar, Managing Partner at Kadence International India, commented, “We are delighted to have had the resources to launch such an extensive operation across India, and employ passionate teams that are experienced in gaining the views and opinions of local people and turning this into actionable insight. As India is such a vast and diverse country, having an on-the-ground presence is invaluable in providing accurate and current data to organisations operating in these communities. Our reach is attracting significant attention from those managing government and not-for-profit research projects in India as well as other market research agencies.”

Simon Everard, Kadence International’s Global Chairman, added here, “Kadence International has adopted an approach globally that allows us to have a local presence in the countries and communities we serve. The recent new account wins by the Indian team and the work to launch new locations are extremely impressive and we look forward to Kadence’s continued growth in this vibrant market.”

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India