Global market research and insight agency Kadence International has announced the expansion of its India operations with the opening of a full service office in Mumbai, headed by Executive Director Rohit Churamani.
Complete with computer assisted telephone interviewing (CATI) stations, the new office is ideally located to better serve Kadence’s growing client base in the North West region of the country.
Kadence International has witnessed significant demand for its offering since it launched in Delhi in 2006. Its field teams and data collection network has grown considerably across the country, and at the end of this financial year (June 2011), the agency is set to achieve 50 per cent year on year growth.
Meanwhile, Kadence has also announced plans to significantly expand its reach in India through the opening of various operations across the country and, more specifically, another full service office in Chennai in the coming months.
Aman Makkar, Managing Director, Kadence International India, said, “The market research sector in India is growing rapidly, fuelled by the country’s desire for market insight and the delivery of meaningful results that can inform and inspire an organisation. Kadence India has the ability to engage with the international Kadence network and manage global research projects. This desirable offering has allowed us to work with some of the region’s largest companies, particularly in the FMCG and pharmaceutical sectors, as well as achieve an exceptionally high level of repeat business.”
Advancements in technology within India, such as the rise in popularity of CATI, have also contributed to the achievement of the Indian business of which the Delhi office now boasts 150 seats. Makkar added, “The flexible working nature of the Kadence team, and the benefit of increased technology advancements, will continue to propel Kadence India from a medium-sized agency to a large network of market research offices across the country.”
Kadence International also has offices across the US, the UK, Malaysia, Singapore, Indonesia and China.