Top Story


Home >> Marketing >> Article

Kadence forays into India, sets up Delhi office

Font Size   16
Kadence forays into India, sets up Delhi office

Kadence, a global business research specialist, has expanded its operations to India with the launch of Kadence Research India. This will be a full-service operation, complete with CATI (computer-assisted telephone interviewing) station in Delhi. Kadence has already established a network across Boston, London, Singapore and Sydney.

Kadence Research India will primarily focus on undertaking qualitative and quantitative research for clients who want to gain an insight into hard-to-reach Indian business audiences across sectors, either as part of a local or global campaign. It will also cater to the rapidly growing demand for social research into the Indian population, which is currently being driven by the United Nations and charitable organisations.

Kadence has appointed a team of three directors, headed by Aman Makkar, Managing Director of Kadence Research India. He joins Kadence from Research Pacific and has nearly 20 years’ experience in research within the Indian market.

Makkar said, “India is a rapidly growing market for research companies and Kadence will fill a vital niche by providing full-service and high quality insight into domestic Indian business audiences. By combining knowledge and understanding of the local culture with the advanced technical support and international expertise offered by a global network, the team at Kadence Research India is well positioned to offer a superior service to clients from day one.”

Simon Everard, CEO, Kadence International Business Research Group, said, “With a presence in India, Kadence can now offer clients around the world an informed insight into the country’s rapidly expanding business sector. This is a valuable service for clients wishing to exclusively research the Indian market, but also as an extension of our international services for clients who want regional insight in the context of a global campaign.”

Founded in 1985, the aim of Kadence International Business Research Group has been to provide clients with global coverage in all key business research markets. With rapid international expansion plans, Kadence is looking at further opening offices in Hong Kong and Shanghai in 2007.


Bhasin on the checks and balances of new IRS, methodology with new companies like Vedsur on board, interpreting the data and why it’s not fair to compare with previous data

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Duroflex and Happy mcgarrybowen launch #7HourMarathon campaign with Milind Soman to promote healthy sleeping practices

Punjab has witnessed highest growth, of more than 50% DTH penetration, followed by HP and J&K

IRS 2017 has been reinforced with design, methodology, quality, and questionnaire enhancements to ensure the highest integrity of the data.