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Kadence forays into India, sets up Delhi office

Kadence forays into India, sets up Delhi office

Author | exchange4media News Service | Thursday, Oct 19,2006 8:36 AM

Kadence forays into India, sets up Delhi office

Kadence, a global business research specialist, has expanded its operations to India with the launch of Kadence Research India. This will be a full-service operation, complete with CATI (computer-assisted telephone interviewing) station in Delhi. Kadence has already established a network across Boston, London, Singapore and Sydney.

Kadence Research India will primarily focus on undertaking qualitative and quantitative research for clients who want to gain an insight into hard-to-reach Indian business audiences across sectors, either as part of a local or global campaign. It will also cater to the rapidly growing demand for social research into the Indian population, which is currently being driven by the United Nations and charitable organisations.

Kadence has appointed a team of three directors, headed by Aman Makkar, Managing Director of Kadence Research India. He joins Kadence from Research Pacific and has nearly 20 years’ experience in research within the Indian market.

Makkar said, “India is a rapidly growing market for research companies and Kadence will fill a vital niche by providing full-service and high quality insight into domestic Indian business audiences. By combining knowledge and understanding of the local culture with the advanced technical support and international expertise offered by a global network, the team at Kadence Research India is well positioned to offer a superior service to clients from day one.”

Simon Everard, CEO, Kadence International Business Research Group, said, “With a presence in India, Kadence can now offer clients around the world an informed insight into the country’s rapidly expanding business sector. This is a valuable service for clients wishing to exclusively research the Indian market, but also as an extension of our international services for clients who want regional insight in the context of a global campaign.”

Founded in 1985, the aim of Kadence International Business Research Group has been to provide clients with global coverage in all key business research markets. With rapid international expansion plans, Kadence is looking at further opening offices in Hong Kong and Shanghai in 2007.

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