Top Story

e4m_logo.png

Home >> Marketing >> Article

Jwalant Swaroop launches Happiness Infinite

16-October-2014
Font Size   16
Share
Jwalant Swaroop launches Happiness Infinite

Jwalant Swaroop, a well-known name in media circles, talks about the new venture, uniquely named Happiness Infinite, a consultancy happiness-centric solutions for individuals, groups, organisations and enterprises. 

What were the insights behind the unique name Happiness Infinite?

The name has two elements in it, one is Happiness and the other one is Infinite. The purpose of life is happiness and to retain happiness infinitely is the art and science for both living and working. Happiness Infinite is a life positive approach. Therefore the company has been named as Happiness infinite Solutions Pvt Ltd.

What is the aim you set out with?

The beauty of happiness is that it spreads when it is created. So we aim to create happiness-centric solutions for individuals, groups, organisations and enterprises.  We shall be working closely with brand owners to develop their happiness agenda to engage customers.  While on the other hand we shall also mentor and coach individuals.

What is the audience that would be catered to?

It varies depending upon the solutions. For individuals we shall target the professionals for brand consulting we should be targeting brand managers, similarly for business consulting we should be targeting business owners specially family run enterprises.
                                  
Do you believe there was a big need gap for a consultancy like Happiness Infinite in the market place in India today?

Yes, there is a huge gap. It is time to create a balance between matter and spirit. During the days when India was called the Golden Sparrow we had the height of luxury blended with the deeper understanding of self. Happiness Infinite promises its clients a holistic experience of Zorba, the Buddha. Zorba the Happiness, and Buddha the Infinite. I am glad today professionals and business owners are understanding the need for it in building enterprise value.

What are the kind of clients one would see on the roster?

The market is wide open and we do not want to restrict ourselves with any.  To begin with we have two accounts signed in and some more likely to come soon.
 

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Videocon D2H and Hindustan Lever continue to dominate BARC's Top 10 Brands and Top 10 Advertisers for week 45

The series will be telecast on SONY TEN 1 channels with English commentary and on SONY TEN 3 channels with Hindi commentary

The new TVC, which is created by Dharma 2.0, is a step towards keeping cities and surroundings clean