Top Story

e4m_logo.png

Home >> Marketing >> Article

Jugnoo's 'No Cash November' campaign gains momentum amidst demonetisation

19-November-2016
Font Size   16
Share
Jugnoo's 'No Cash November' campaign gains momentum amidst demonetisation

In the midst of the recent demonetization of Rs. 500 and Rs. 1000 bank notes in India, Jugnoo witnessed an unprecedented growth in transactions executed using digital wallets. The auto-rickshaw aggregator, which is currently operational in over 40 Indian cities, has registered an increase of up to 80 percent cashless transactions across all locations via its platform.

The top 5 cities where Jugnoo has registered the highest number of cashless payments post the demonetization announcement are- Gurgaon, Mysore, Chandigarh, Noida, and Pune. These cities have recorded 100 to 150 percent spike in digital transactions.

Apart from digital wallets, Jugnoo also recently announced that it would be introducing UPI (Unified Payment Interface) as an initiative to uphold the cashless economy of country. Earlier this year, the company took another step in this direction via a very innovative move of empowering auto-rickshaw drivers to recharge the customers’ Paytm wallet to address the issue of returning change after completing the ride. Further supporting the cause, Jugnoo is also planning to tie-up with Payment banks, a new model of banks conceptualised by the RBI (Reserve Bank of India) last year that enable transfer of money through a mobile phone.

Commenting on this development, Chinmay Agarwal, Co-founder and Chief Technology Officer, Jugnoo, said, “We welcome the government’s move to demonetize high denomination currency in an effort to curb the entry of black money in India, and by extension, encourage the masses to go digital. At Jugnoo, We have always advocated safe & secure cashless transactions as it provides convenience and eliminates the cash handling process. We are educating our customers to use digital payment wallets as much as possible instead of cards or cash, and are encouraging them to use such options on a permanent basis.”

Post the announcement of demonetized currency last Tuesday, Jugnoo has stopped accepting Rs. 500 and Rs. 1000 notes. Since more than 50 percent of its customers still prefer to pay by cash, the company has started pushing for other mode of payments to deal with the situation on hand.

“We have tried to go cashless since the outset as it provides convenience to both customers and us. Coincidentally we were celebrating the month as ‘No Change November’ to educate the customers towards the cause. However, we did have the COD (Cash on Delivery) option due to the nature of our business and the Indian customer’s preference for cash payment. Following the recent development in demonetized bank notes, we have informed all our drivers to stop accepting cash till further notice, and are also educating our customers to use digital wallets as much as possible instead of plastic cards or cash,” he added.

The most common digital wallets that are being presently used by Jugnoo users to make payments are – Paytm, Mobikwik, and Freecharge. Apart from alleviating the difficulties of cash payment in the current scenario, Jugnoo is playing a significant role by ushering in a new era of cashless commute for its esteemed customers, and helping India get a step closer to achieving its digital goal.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.