Top Story


Home >> Marketing >> Article

JSW Group appoints VML India to lead its website transformation

Font Size   16
JSW Group appoints VML India to lead its website transformation

VML India has been appointed as the preferred partner to lead website transformation for The JSW Group following a multi-agency pitch. As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites. As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall.

 JSW Group, a $11 billion conglomerate, is a part of the O.P. Jindal Group

A JSW Group spokesperson said, “We are glad to have VML on board as they they are the right partner to work with us as we embark on this journey of engaging our brand’s audiences. With their deep experience in digital corporate branding and a keen understanding of our vision, we hope to experience the work of global standards.”

Tripti Lochan, CEO, VML South East Asia and India said, “We are very happy to have the opportunity to work with a reputed brand like the JSW Group. We are looking forward to bringing our global expertise in user experience and technology to JSW, as start off on their digital transformation journey.”

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

The Tata Group is considering review of its Public Relations mandate which is currently handled by PR firm Edelman in association with Rediffusion. The review is likely to happen post January 2018.

KVL Narayan Rao, Group CEO, and Executive Vice Chairman of NDTV passed away at 63 after battling cancer for two years

Week 44 (October 29-November 4, 2017) of RAM Ratings saw Big FM and Fever FM dominating Mumbai. Meanwhile Fever, Radio City and Radio Mirchi dominated Delhi, Bangalore and Kolkata respectively.