VML India has been appointed as the preferred partner to lead website transformation for The JSW Group following a multi-agency pitch. As a part of the mandate, VML will lead the digital transformation for the conglomerate, beginning with refreshed design, enhanced content and capabilities for the Group and individual business websites. As the partner agency, VML will define the strategy, enhance user experience and interface design and technology development overall.
JSW Group, a $11 billion conglomerate, is a part of the O.P. Jindal Group
A JSW Group spokesperson said, “We are glad to have VML on board as they they are the right partner to work with us as we embark on this journey of engaging our brand’s audiences. With their deep experience in digital corporate branding and a keen understanding of our vision, we hope to experience the work of global standards.”
Tripti Lochan, CEO, VML South East Asia and India said, “We are very happy to have the opportunity to work with a reputed brand like the JSW Group. We are looking forward to bringing our global expertise in user experience and technology to JSW, as start off on their digital transformation journey.”