Johnson & Johnson (J&J) Vision Care has become the official sponsor of the Pond’s Femina Miss India 2006 contest, the most prestigious beauty pageant in India, for the title of ‘Miss Beautiful Eyes’ 2006. Over 24 contestants will vie for the title of ‘Acuvue Miss Beautiful Eyes 2006’, which will be awarded to the contestant with the most stunning, sparkling and healthy eyes.
With its strong expertise in transforming vision for almost two decades, J&J Vision Care, as part of the association, will train Miss India contestants on tips of wearing and maintaining contact lenses with an eye care session conducted by an eye expert.
Commenting on the development, Chandrashekhar Nevgi, Senior Product Manager, J&J Vision Care (India), said, “We are pleased to be associated with Pond’s Femina Miss India 2006. Over the years, the pageant has scaled new heights and has evolved into an institution celebrating the intellect, spirit and style of an Indian woman.”
“Acuvue’s brand essence of health, comfort and freedom is in line with the pageant’s vision of choosing a contemporary woman, who is a perfect balance between the attributes of mind and body, making the brand association a perfect fit,” Nevgi added.
Pond’s Femina Miss India 2006 will be held in Mumbai on March 18, 2006.