Top Story

e4m_logo.png

Home >> Marketing >> Article

J&J Vision Care is official sponsor of Pond’s Femina Miss India 2006

23-February-2006
Font Size   16
Share
J&J Vision Care is official sponsor of Pond’s Femina Miss India 2006

Johnson & Johnson (J&J) Vision Care has become the official sponsor of the Pond’s Femina Miss India 2006 contest, the most prestigious beauty pageant in India, for the title of ‘Miss Beautiful Eyes’ 2006. Over 24 contestants will vie for the title of ‘Acuvue Miss Beautiful Eyes 2006’, which will be awarded to the contestant with the most stunning, sparkling and healthy eyes.

With its strong expertise in transforming vision for almost two decades, J&J Vision Care, as part of the association, will train Miss India contestants on tips of wearing and maintaining contact lenses with an eye care session conducted by an eye expert.

Commenting on the development, Chandrashekhar Nevgi, Senior Product Manager, J&J Vision Care (India), said, “We are pleased to be associated with Pond’s Femina Miss India 2006. Over the years, the pageant has scaled new heights and has evolved into an institution celebrating the intellect, spirit and style of an Indian woman.”

“Acuvue’s brand essence of health, comfort and freedom is in line with the pageant’s vision of choosing a contemporary woman, who is a perfect balance between the attributes of mind and body, making the brand association a perfect fit,” Nevgi added.

Pond’s Femina Miss India 2006 will be held in Mumbai on March 18, 2006.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO