Mukesh-Ambani-led Jio recently took to Twitter for communicating its new-gen handset called LYF, with international model and actress Nargis Fakhri tweeting a sneak preview of LYF boxes, which was widely shared and liked on twitter by her 1.77 million followers earlier this week.
According to data from Trends Map’ iTrended tool, the official hashtag of the LYF #UnboxingLYF trended in three countries, with the highest trend ranking in India(#1) followed by Vietnam (#2) and Singapore (# 3) yesterday.
The hashtag #UnboxingLYF also trended across 25 cities and was the top Twitter trend in places like Amritsar, Bangalore, Bhopal, Chennai, Delhi, Kolkata, Mumbai, Patna, Rajkot, Ranchi and Thane. While in other cities like Indore, Jaipur, Kanpur, Nagpur, Srinagar and Surat, #UnboxingLYF trended at number 2 yesterday .
In terms of time spent, #UnboxingLYF was trending at number one in Bangalore for 290 minutes, Mumbai 275 minutes, Delhi 195 minutes, Chennai 280 minutes and Kolkata for 275 minutes.
Jio seems to making its social presence felt, since its soft launch two weeks ago creating a curiosity about its formal launch and its offerings through digital media in an interesting manner
#CelebrateJio takes Twitter by storm with 77,000 + conversations in 24 hours
Reliance Jio(Reliance Jio Infocomm Limited (RJIL), a subsidiary of Reliance Industries Limited (RIL)