As part of a strategic restructuring exercise that was announced in July 2011, Jet Airways will consolidate its low fare service products Jet Airways Konnect and JetLite under the JetKonnect brand name to “simplify the group’s service proposition and enhance brand recall”. The rebranding will be effective March 25, 2012.
The JetKonnect brand would manifest itself on letterheads, JetKonnect website, boarding passes, tickets and stationery gradually over the next few weeks. Signages at all check-in and ticketing counters will have dual branding reflecting the existing Jet Airways and the new JetKonnect logos.
Commenting on the rebranding exercise, Sudheer Raghavan, Chief Commercial Officer, Jet Airways, said, “At Jet Airways, we see our brands as a set of differentiating propositions that help us connect with our guests. The Jet Airways Group has always been proactive in responding to our guests’ requirements and has demonstrated a flexible approach in devising products and services to meet customer needs. Given that our low-fare, high-quality all-economy product, Jet Airways Konnect has proved to be a successful model since its introduction in May 2009, we thought it best to consolidate our product in the low-fare segment with a single brand - JetKonnect, for enhanced brand recall.”
JetLite on the other hand was created after Jet’s takeover of Sahara Airlines in 2007.
A press statement added, “Jet Airways (India) and JetLite (India) will continue as distinct business entities operating under their own airline operating permits.”