Mindshare APAC, the global media agency network that is part of WPP, has appointed James Lewin to the role of Head of Innovation, Mindshare Asia Pacific. Lewin’s role is effective immediately.
He will be tasked with driving Mindshare’s philosophy of adaptive marketing, and more specifically planning for agility. To this end, Lewin will forge key technology partnerships to help Mindshare’s clients identify and capitalize upon both fixed and fluid cultural or brand energy moments. The partnerships will range from wearable technology and internet of things (IoT) to data visualization to content distribution platforms.
In his new role, Lewin will work in concert with Mindshare’s other regional specialists, such as the heads of Content, Digital, Strategy and Clients Leadership. He will also build a regional network of local provocateurs; Innovation leads in each Mindshare market.
Commenting on the appointment, Karl Cluck, Chief Client Officer, Mindshare, Asia Pacific, said “With his keen strategic insight, deeply creative mindset, strong technical understanding and breadth of experience in Asia — James really embodies the spirit of innovation at Mindshare. He’ll play a key and critical role in delivering communications planning and driving the partnerships that will bring our Adaptive Marketing proposition to life for our clients in this region. It’s really a delight to have him back in our network.”
Lewin has over 10 years’ experience, spanning Global, EMEA and APAC teams, and having delivered award-winning work for clients such as Unilever, HSBC, Motorola, Disney, Pepsi, Diesel Jeans and Nike.
Speaking about his new role, Lewin commented, “Despite their size, scale and leadership position, Mindshare treats itself as being in a state of perpetual Beta; forever pushing the boundaries, challenging convention and constructively disrupting. The creation of this role is testament to their absolute commitment to innovation, and I couldn’t be more excited to work with the incredible talent throughout the region to drive this vital agenda.”