Top Story

e4m_logo.png

Home >> Marketing >> Article

Jabong records 50% growth in net revenues in October

11-November-2016
Font Size   16
Share
Jabong records 50% growth in net revenues in October

Jabong has closed October with the first ever positive unit economics month, becoming the second online e-commerce company in India to do so after Myntra. October saw a month-on-month growth of 50 per cent in net revenues as well as surge in customer satisfaction scores.

For the first time ever, Jabong achieved a positive gross profit propelled by revenue growth and fulfillment cost reduction. This has been accompanied by a surge in customer NPS, a measurement of customer satisfaction, to 50 per cent.

The month of October saw a successful Big Brand Sale with the highest ever net revenue this year on weekdays and increase in average order value by 10 per cent. Jabong has also witnessed an increase of 40 per cent in app installations while new customer base has been growing. The increase in new customers was propelled by the launch of the new festive campaign, #YouAreTheFestival.

Speaking about this, Ananth Narayanan, CEO, Jabong said, “Jabong has witnessed a strong turnaround.  I am delighted that revenue growth is back on track, margins are getting better and the customer experience has significantly improved. Synergies with Myntra as well as cross learnings between the companies have helped accelerate customer acquisition and better customer experience.”

Jabong also saw the return of over 1300 marketplace sellers online. Two marquee brands of Myntra, “All About You” by Deepika Padukone and “Roadster” were also launched on the platform. Other new brands on the platform include Lee cooper Apparel, Blackberry’s, Indian Terrain, Biba Kids, Jealous 21, Indigo Nation, John miller, Scullers, Urban Yoga, Rig, etc.

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve