Viega, a German MNC and aglobal leader in plumbing, drainage, and flushing technology operating in India,has appointed ITW Playworx, an Entertainment, Media and Communications arm of ITW Consulting, as their PR agency. The agency won the account following a multi-agency pitch. ITW Playworx will be responsible for building the brand’s outreach in India, and will help it grow its market share in the niche plumbing, drainage, and flushing systems category.
Manoj Maithani, Vice President Sales and Marketing, Viega India,said, “We are glad to be associated with the ITW Playworx PR team. They bring a lot of experience and we are sure that this would be a mutually beneficial, long-term relationship.”
Amar Kirale, Marketing Manager, Viega India,said, “Most of our products are hidden behind the wall.Hence,to make an impactful communication,we required a team, which not only has the domain expertise,but also the acumen for out-of-the-box thinking. ITW Playworx, with its energetic team, is the perfect match.”
Commenting on the win, Manish Puri, Vice President, ITW Playworx, said,“This is a prestigious win for us and we are privileged to work with Viega India, a German MNC that have created a distinct niche for themselves.”