Top Story

e4m_logo.png

Home >> Marketing >> Article

ITW Playworx wins PR mandate for Viega India

24-January-2017
Font Size   16
ITW Playworx wins PR mandate for Viega India

Viega, a German MNC and aglobal leader in plumbing, drainage, and flushing technology operating in India,has appointed ITW Playworx, an Entertainment, Media and Communications arm of ITW Consulting, as their PR agency. The agency won the account following a multi-agency pitch. ITW Playworx will be responsible for building the brand’s outreach in India, and will help it grow its market share in the niche plumbing, drainage, and flushing systems category.

Manoj Maithani, Vice President Sales and Marketing, Viega India,said, “We are glad to be associated with the ITW Playworx PR team. They bring a lot of experience and we are sure that this would be a mutually beneficial, long-term relationship.”

Amar Kirale, Marketing Manager, Viega India,said, “Most of our products are hidden behind the wall.Hence,to make an impactful communication,we required a team, which not only has the domain expertise,but also the acumen for out-of-the-box thinking. ITW Playworx, with its energetic team, is the perfect match.”

Commenting on the win, Manish Puri, Vice President, ITW Playworx, said,“This is a prestigious win for us and we are privileged to work with Viega India, a German MNC that have created a distinct niche for themselves.”

Tags

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.