Top Story

e4m_logo.png

Home >> Marketing >> Article

ITW Playworx wins PR mandate for Viega India

24-January-2017
Font Size   16
Share
ITW Playworx wins PR mandate for Viega India

Viega, a German MNC and aglobal leader in plumbing, drainage, and flushing technology operating in India,has appointed ITW Playworx, an Entertainment, Media and Communications arm of ITW Consulting, as their PR agency. The agency won the account following a multi-agency pitch. ITW Playworx will be responsible for building the brand’s outreach in India, and will help it grow its market share in the niche plumbing, drainage, and flushing systems category.

Manoj Maithani, Vice President Sales and Marketing, Viega India,said, “We are glad to be associated with the ITW Playworx PR team. They bring a lot of experience and we are sure that this would be a mutually beneficial, long-term relationship.”

Amar Kirale, Marketing Manager, Viega India,said, “Most of our products are hidden behind the wall.Hence,to make an impactful communication,we required a team, which not only has the domain expertise,but also the acumen for out-of-the-box thinking. ITW Playworx, with its energetic team, is the perfect match.”

Commenting on the win, Manish Puri, Vice President, ITW Playworx, said,“This is a prestigious win for us and we are privileged to work with Viega India, a German MNC that have created a distinct niche for themselves.”

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Viacom 18 promises to announce new release date soon

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship