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ITC's Savlon engages Saina Nehwal as brand ambassador

06-August-2016
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ITC's Savlon engages Saina Nehwal as brand ambassador

ITC’s health& hygiene brand, Savlon has appointed ace shuttler, Saina Nehwal as its brand ambassador.

In its new campaign with Nehwal, Savlon seeks to inspire parents to let go of their fears and encourage children to push their limits and maximise their potential to succeed in life.

Announcing the association, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC Limited said, “Savlon is happy to engage ace shuttler Saina Nehwal as the Brand Ambassador. Her journey truly exemplifies determination, dedication and hard work.  Saina personifies Savlon’s core brand thought of performance power in more ways than one.”

He added, “Parents want their children to succeed but also want to protect them from the world. As a brand we seek to inspire parents to encourage their children to challenge limits and maximise their true potential. The brand purpose is to impact society in a positive manner and create a meaningful engagement. And also to showcase the performance of Savlon, which is the best product of its kind in the market.”

Savlon brings alive the narrative of Nehwal. A young girl who relentlessly pursued her dreams fighting against all adversities with the unstinted support of her parents. Her parents’ encouragement lent her belief in her talent to journey the course to becoming World’s no. 1.

You can watch the ad campaign here:

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Prior to joining Madison PR in 2012 Chaudhary was Group President Corporate Communications at Reliance Industries Limited.