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ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

Author | exchange4media News Service | Wednesday, Mar 26,2014 7:44 AM

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ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

Pitch CMO Summit organized by Pitch, the marketing magazine of the exchange4media group, showcases the best initiatives by brands and marketers, in India and globally. Itis a congregation of marketers, who get together to exchange ideas, and discuss trends of the marketing industry each year.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC, brings with him over 19 years of experience in the sales and marketing functions of HUL and Reckitt Benckiser. He joined ITC in September 2010. His experience with these iconic brands and lately with ITC make for a fascinating story which he will share with marketers at the Pitch CMO Summit in Delhi on March 27, 2014.

ITC is one of the largest groups in India with a range of categories and products. With brands like Fiama Di Wills, Sunfeast, Vivel, Aashirwaad Atta, Mint-O and Bingo, ITC is a market leader in almost all categories. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. It employs over 25,000 peopleat more than 60 locations across India.

Nilanjan Mukherjee has also handled one of the most successful brandsof all time- Dettol during his stint at Reckitt Benckiser. An Electronics & Communication Engineer from NIT Surathkal, Mukherjee did his MBA from XLRI Jamshedpur in 1991. His experience cuts across several categories ranging from beverages, soaps &detergents to OTC pharmaceuticals. He has been involved in the re-launch of Fiama Di Wills that associated with fashion designer Wendell Rodricks and launched a whole new range of fragrant bathing soaps.

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