Top Story

e4m_logo.png

Home >> Marketing >> Article

ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

26-March-2014
Font Size   16
Share
ITC's Nilanjan Mukherjee to share the brand's success story at Pitch CMO Summit 2014

Pitch CMO Summit organized by Pitch, the marketing magazine of the exchange4media group, showcases the best initiatives by brands and marketers, in India and globally. Itis a congregation of marketers, who get together to exchange ideas, and discuss trends of the marketing industry each year.

Nilanjan Mukherjee, Head of Marketing, Personal Care Products Business, ITC, brings with him over 19 years of experience in the sales and marketing functions of HUL and Reckitt Benckiser. He joined ITC in September 2010. His experience with these iconic brands and lately with ITC make for a fascinating story which he will share with marketers at the Pitch CMO Summit in Delhi on March 27, 2014.

ITC is one of the largest groups in India with a range of categories and products. With brands like Fiama Di Wills, Sunfeast, Vivel, Aashirwaad Atta, Mint-O and Bingo, ITC is a market leader in almost all categories. Its diversified business includes five segments: Fast Moving Consumer Goods (FMCG), Hotels, Paperboards, Paper & Packaging and Agri Business. It employs over 25,000 peopleat more than 60 locations across India.

Nilanjan Mukherjee has also handled one of the most successful brandsof all time- Dettol during his stint at Reckitt Benckiser. An Electronics & Communication Engineer from NIT Surathkal, Mukherjee did his MBA from XLRI Jamshedpur in 1991. His experience cuts across several categories ranging from beverages, soaps &detergents to OTC pharmaceuticals. He has been involved in the re-launch of Fiama Di Wills that associated with fashion designer Wendell Rodricks and launched a whole new range of fragrant bathing soaps.

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

FoxyMoron has bagged the digital mandate for one of India’s leading premium menswear fashion brands – Blackberrys. The business was won following a multi-agency pitch

As 2017 almost comes to a close, Ashish Bhasin of DAN crystal gazes at who will win and who will lose in 2018

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends