Top Story

e4m_logo.png

Home >> Marketing >> Article

ITC to sponsor sports only via foods division

09-December-2004
Font Size   16
Share
ITC to sponsor sports only via foods division

ITC Ltd would continue to sponsor sports events in the future but only through its food division, said the division’s marketing head, Hemant Malik.

“We select each of our food brands for different sports on the basis of the fitting image between the particular brand and sport,” Mr Malik told reporters here Wednesday on the sidelines of a press conference organised to announce ITC’s re -entry into sports sponsorship with the largest ever women’s tennis event in south Asia, ‘Sunfeast Open 2005, Kolkata.’

According to Mr Malik, the food division is well ahead of schedule to achieve a targeted turnover of Rs 500 crore by the end of 2005-06. “Right now we are in 10 categories of food and we will continue to enter a new one every three months till the end of 2005-06,” Mr Malik said.

However, he refused to disclose the categories that ITC is planning to enter in future.

He said that the food division has decided to make substantial investment to promote the different brands throughout India. “On an average, we will be investing 30% of our total investment in brand promotion,” Mr Malik said. However, he refused to disclose any details.

According to him, the company is also laying special emphasis on exports, especially in the ready-to-eat segment. “Our target is that exports should contribute around 30% of our total sales,” Mr Malik said. He said that the company is already exporting in a big way to the USA and will shortly enter the United Kingdom and some other European countries.

According to him, the food division currently has 30 manufacturing units and the company will continue to add more such units in the future.

Tags

Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, on the brand’s unconventional approach to marketing and priorities for the next year

Vinik Karnik, Business Head - ESP Properties, talked about what went into conceptualising the first edition of the entertainment marketing report, Showbiz

Rahul Jhamb, Brand Head, Forever 21, on how the fast fashion brand always stays on the pulse of latest marketing trends

Heavy spends on OOH and print sum up this year’s ad spends of YLG Salon

Conceptualised and executed by WATConsult, the campaign focuses on how Lotus Make-up is an enabler for women from various walks of life

iProspect released the third annual 2018 Future Focus Whitepaper geared to examine how machines and technology will impact marketing and advertising in the year ahead

Mavcomm Consulting one of India’s leading Public Relations, Reputation Management& Brand Communications company today announced elevation of Pranjal Dutta to the role of CEO