Top Story

e4m_logo.png

Home >> Marketing >> Article

ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

15-November-2017
Font Size   16
ITC Introduced ‘Savlon ID Guard’ on Children’s Day to enable Hand Hygiene

ITC’s Savlon Swasth India has strengthened its commitment to address the widespread issue of hand hygiene by introducing the unique Savlon ID Guard on Children’s Day. The innovation offers a simple solution to hand hygiene for school children. An ID card is an integral part of a school kid’s daily routine. This has been imaginatively redesigned with a multi-use handwash sachet, thereby introducing the unique Savlon ID GUARD.


Savlon ID Guard augments the core of Savlon Swasth India Mission to fuel a culture of innovative enablers. In line with its proposition of Healthier kids, Stronger India, Savlon Swasth India Mission was launched last year on Children’s day with the Healthy Hands Chalk Sticks. This year the mission expands its objective of encouraging behavioural change towards washing hands amongst children through various engaging and entertaining educational initiatives in schools. With the invention of the Savlon ID Guard, designed with the unique multi-use Savlon handwash sachet, Savlon Swasth India Mission takes a step forward to become an enabler.


The simple yet effective idea stems from the fact that access to handwash or cleansers like soap are often limited. The inconvenience of carrying a soap or a handwash bottle adds to this limitation especially for children in the primary schools in India. Parents find it very difficult to ensure that children are following proper hand hygiene practices in school too. Savlon ID Guard with the innovative multi-use handwash sachet not only enhances convenience and comfort for parents but also is an effective way to induce children into the habit of washing hands with soap. Savlon ID Guards with 3 refill sachets are designed to take care of hand hygiene for more than a month for all children. The initiative has been piloted in 32 schools and will be rolled out in 1000 schools over the next six months.

Sharing his thoughts on hand hygiene, Sameer Satpathy, Chief Executive, Personal Care Products Business, ITC, said, “Cleaning hands with cleansers like a soap or a handwash needs to become a routine behavioural practice amongst children. Access to a cleanser out of home, at times is a challenge and could impede efforts to encourage behavioural change. Savlon Swasth India’s unique innovation with the reimagined ID card is designed to encourage and enable change. Savlon ID Guard harnesses the power of design-thinking to encourage and enable hand hygiene.”

Savlon Swasth India Mission has already been rolled out in more than 3700 schools since last year. The school programme has reached more than 1.7 million children in states like Uttar Pradesh, Maharashtra, Madhya Pradesh, Odisha, Jharkhand and Karnataka.

Tags ITC Savlon

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Strategized and executed by WATConsult, the campaign portrays different personalities through different shades of make-up.

At the recent unveiling of the Pitch Madison Advertising Report 2018, industry leaders from Dominos, Titan Watches, Nature’s Basket and Big Bazaar drew their conceptual learnings on factors that build...

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.