Top Story

e4m_logo.png

Home >> Marketing >> Article

ITC Foods division expands biscuit portfolio

11-August-2005
Font Size   16
Share
ITC Foods division expands biscuit portfolio

ITC Limited Foods Division launched two new biscuit ranges, Sunfeast Golden Bakes and Sunfeast Snacky, here on Wednesday.

According to divisional chief executive, Ravi Naware, the two products were being introduced after months of research and development and sampling across consumers.

He told newspersons that the new cashew & honey cookies and salted crackers with chilly flakes were being introduced for the first time in the Indian market. The latest offerings from ITC would hit shelves in south Indian states immediately and across the country by September, this year.

Naware said that the new products would be supported by a multi-media advertisement campaign including two fresh television commercials for its new sub-brands.

The commercials for Golden Bakes and Snacky would feature Sunfeast brand ambassador cine actor Shah Rukh Khan and actress Divya Dutt respectively.

Stating that the Rs 4,000-crore biscuits market in the country was growing at 13.5 per cent per annum, Naware said that cookies was an important segment of this market.

At present, ITC Foods has an 8 per cent share in the country’s biscuits market. In Andhra Pradesh, where the biscuit market is estimated to be in the range of Rs 100 crore, its share is 15 per cent.

Tags

NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve