It’s raining stars as brand ambassadors and the latest to join the bandwagon is Hrithik Roshan, who has been signed as the brand ambassador of ITC’s John Players. Roshan will endorse John Players’ range of garments right from work clothing, leisure and party occasions.
ITC launched its fashionable and youthful men’s apparel brand, John Players, in March 2003. The brand is positioned as ‘style with a playful side’. In its endeavour to offer the consumer an even superior brand experience, ITC is now rapidly expanding the network of John Players exclusive flagship stores from 45 now to 100 by the end of this year.
Announcing this, ITC’s Executive Director, Anup Singh, said, “ITC is committed to achieving a leadership position in the Indian apparel market. ITC’s brands – Wills Lifestyle and John Players – have, in a short span of time, been able to generate high appeal, recognition and loyalty among consumers, trade partners and within the fashion industry.”
As part of ITC’s brand building initiative, the company is partnering with Roshan, to make a strong statement in the fashion and lifestyle space. “Hrithik personifies what the brand stands for, ‘style with a playful side’. Hrithik is an aspirational icon. His innate style, vibrancy and playfulness highlight the core attributes of the brand,” Singh said.
The brand won the coveted ‘Rising Star Brand of the year’ award at the 5th Annual Images Fashion Awards 2005. John Players is driven by the vision of creating a mega-brand offering the most contemporary fashion to youth at accessible prices.
As a part of this initiative, ITC will shortly be introducing Signature collections that will be crafted by the company’s design team working closely with Roshan, “infusing his personal touch into the brand.”
Said the star of films like ‘Kaho Naa Pyaar Hai…’ and ‘Koi Mil Gaya’, “I look forward to partnering with John Players. I vibe really well with the brand’s youthful attitude. The clothes are really cool and just what today’s generation looks for – vibrant colours, playful styling and very comfortable fits. The brand is definitely going places. I wish it all the very best.”
Scheduled to be launched in October this year, the John Players fall/winter campaign featuring Roshan will bring alive vividly the personality of the brand as well as the vibrant new range.