Top Story


Home >> Marketing >> Article

Italy’s Lavazza buys Barista and Fresh & Honest

Font Size   16
Italy’s Lavazza buys Barista and Fresh & Honest

Italy’s largest coffee company, Lavazza Group, has signed an agreement with the Sterling Infotech Group to acquire 100 per cent stake in Barista Coffee Company Ltd and Fresh and Honest Café Ltd (FHCL). The transaction is expected to be completed over the next four weeks.

Lavazza had been planning to enter the Indian market and this acquisition gives them an immediate access to the Indian consumer through Barista’s and Fresh and Honest’s strong countrywide network.

Lavazza, with annual revenues of over $1.2 billion, operates in over 80 countries and has strong presence in both out-of-home (café chains and coffee vending) and retail businesses. This deal will bring strong synergies between the business of Lavazza, Barista and Fresh & Honest.

Commenting on the deal, Alberto Lavazza, CEO of Lavazza Group, said, “We are delighted to enter the rapidly growing Indian market through Barista and FHCL. The agreement fits in well with our strategy to grow in markets with high development potential. In this respect we are proud to enter India with such a significant acquisition, which allows us to take a leading position in coffee shops and in the away from home market in line with Lavazza culture, we will take forward our values; which are attention to consumer needs and a passion for high quality coffee.”

V Srinivasan, CEO, Sterling Infotech Group, said, “We are glad to sign this deal with Lavazza, who will bring rich international experience to the businesses of FHCL and Barista, which we have nurtured in the past. The Sterling Group has decided to focus and expand in the area of renewable energy and as a consequence we are divesting the food and beverage business. We are glad that we found an excellent company in Lavazza, which will provide added impetus to the robust growth plans of Barista and Fresh & Honest.”


Our typical marketing budget is usually 10 per cent of the topline spend

There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=

The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.

<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...

The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions

Perfumes are invisible and these new ads from Skinn create a story out of this

New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking