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ISMF 2009: Of measuring ROI in sports and the seven sins

ISMF 2009: Of measuring ROI in sports and the seven sins

Author | exchange4media News Service | Monday, Nov 02,2009 7:28 AM

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ISMF 2009: Of measuring ROI in sports and the seven sins

The second edition of the Indian Sports Marketing Forum saw TAM Media Research’s LV Krishnan point out the seven ‘sins’ that sports audiences commit in an interesting presentation. On the other hand, TNS Sports’ Richard Brinkman outlined the immediate challenge in ROI in sponsorship and the need to be able to measure value and impact.

For a comprehensive account of what Krishnan and Brinkman had to share, please read:

ISMF 2009: LV Krishnan and the seven sins of sports audiences

ISMF 2009: Keeping sponsorship at the top of the tree – TNS’ Richard Brinkman

Tags: e4m

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