Top Story


Home >> Marketing >> Article

ISMF 2009: Of measuring ROI in sports and the seven sins

Font Size   16
ISMF 2009: Of measuring ROI in sports and the seven sins

The second edition of the Indian Sports Marketing Forum saw TAM Media Research’s LV Krishnan point out the seven ‘sins’ that sports audiences commit in an interesting presentation. On the other hand, TNS Sports’ Richard Brinkman outlined the immediate challenge in ROI in sponsorship and the need to be able to measure value and impact.

For a comprehensive account of what Krishnan and Brinkman had to share, please read:

ISMF 2009: LV Krishnan and the seven sins of sports audiences

ISMF 2009: Keeping sponsorship at the top of the tree – TNS’ Richard Brinkman


NP Singh, CEO of Sony Pictures Networks India, talks of SPN’s growth drivers, pay wall for content, sharing IP and more…

The future of the industry will be 1:1 advertising as traditional channels, like television, become more addressable: Bryan Kennedy, Epsilon

The Founder of Pocket Aces shared his insights on how the consumption of content has evolved and how digital media is growing as the preferred medium of entertainment.

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

A look at the South Indian movies which boosted the viewership of certain channels in week 45 (November 4-10)

The Indian advertising industry currently stands at Rs. 56,398 crore, predicted to grow at a rate of 14 per cent by 2017

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve