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ISMF 2009: At the end of the day, it’s performance that matters

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ISMF 2009: At the end of the day, it’s performance that matters

The Indian Sports Marketing Forum 2009 saw experts discuss ways and means to look beyond cricket and bring about a sports revolution in India. When it comes to leveraging sport, long-term plans outweigh any short-term attractions. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner in the various panel discussions at the day-long Forum.

For a session by session coverage of the day’s proceedings, please read:

ISMF 2009: ‘We are at the cusp of a major sports revolution happening in India’

ISMF 2009: Getting more bang for the sporting buck, long-term players win

ISMF 2009: Indian sports federations, better pull up your socks, say experts

ISMF 2009: ‘We lack a combined vision for sports in India’


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