Top Story

e4m_logo.png

Home >> Marketing >> Article

ISMF 2009: At the end of the day, it’s performance that matters

02-November-2009
Font Size   16
Share
ISMF 2009: At the end of the day, it’s performance that matters

The Indian Sports Marketing Forum 2009 saw experts discuss ways and means to look beyond cricket and bring about a sports revolution in India. When it comes to leveraging sport, long-term plans outweigh any short-term attractions. The role of marketing agencies, sports federations, broadcasters, the Government and Sports Ministry came under the scanner in the various panel discussions at the day-long Forum.

For a session by session coverage of the day’s proceedings, please read:

ISMF 2009: ‘We are at the cusp of a major sports revolution happening in India’

ISMF 2009: Getting more bang for the sporting buck, long-term players win

ISMF 2009: Indian sports federations, better pull up your socks, say experts

ISMF 2009: ‘We lack a combined vision for sports in India’

Tags

The production house has already established itself as the leader in the non-scripted genres. However, Rege now wants Endemol to achieve the same in the original scripted zone and film production

Naidu also talks about the ushering in of a new era of digital payments and says this is just the beginning and there’s lots of space for newer players to step in and evolve

Markus Noder, Managing Partner, Serviceplan International, shared innovative tools, ideas and methodologies to generate tangible business values

The primary reason that led to growth of OTT is the constant improvement of internet speed and service across the country: Sandeep Gupta, ACT Fibernet

India has become the diabetes capital of the world, with prevalence of the disease estimated to rise from 69.2 million to 123.5 million by 2040

Laban Stretchy Man, the new human shaped, stretchy, fruit flavoured chews from Orkla- Norway’s number one confectionery brand, has been launched and localized by MTR Foods in India