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Is consumer goods sector in churn?

28-July-2004
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Is consumer goods sector in churn?

The Fast Moving Consumer Goods (FMCG) industry may be facing a slowdown, but people movement within it is far from slow. Or is it that the sector slowdown is causing the churn?

Take the case of Pepsi India. Within two months, two executive directors have moved out while the operational head for southern markets has moved to Pepsi's China operations. Latest to join this bandwagon is the Executive Director (Sales), Mr Sunder Hemrajani. When contacted, a Pepsi spokesperson declined to comment on Mr Hemrajani's exit.

A virtual chain reaction of sorts was initiated when the Executive Director (Marketing), Mr Shashi Kalathil, put in his papers in June after an eight-year stint in the company.

Mr Kalathil steered the cola giant's advertising and marketing with some notable campaigns including the Aamir Khan series of thanda matlab Coca-cola, written by Mr Prasoon Joshi of McCann Erickson.

Around the same time, the company's south India operations head Mr Prakash Iyer moved on to Pepsi China. Yet another FMCG major, Hindustan Lever, has seen a top-level reshuffle with General Manager Corporate Communications, Mr Shubhabrata Bhattacharya, being moved to Delhi to handle what company insiders say "Government relations" in the changed economic and political environment in the Capital. Mr Paresh Chaudhary, who is moving out from pharmaceutical major Ranbaxy, will take over Mr Bhattacharya's position.

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