Top Story


Home >> Marketing >> Article

IRCTC, SBI launch co-branded credit card for online railway ticket booking

Font Size   16
IRCTC, SBI launch co-branded credit card for online railway ticket booking

The Indian Railway Catering and Tourism Corporation Ltd (IRCTC) and the State Bank of India have launched a co-branded credit card, the SBI Railway Card, for frequent railway travelers.

Through this offer, christened ‘Subh Yatra,’ under the Scheme for Frequent Travelers (SOFT), travelers can book tickets online at IRCTC’s webportal and get back 10 per cent of their ticket fare as Railway Points on all AC class travel (except 3AC) depending on their date of travel.

Members traveling between January 15 and March 31 or July 15 and September 15 get 10 per cent of the ticket fare as Railway Points. For the remainder of the year, they earn 4 per cent for their ticket fare as Railway Points.

Subh Yatra also offers its members complementary access to all platforms doing away with the need to buy platform tickets. The membership fee for the Subh Yatra programme is Rs 500 for the first year and Rs 300 for every subsequent year.

The SBI Railway Card also offers a host of exclusive features, including online railway ticket booking at a zero transaction charge, doorstep delivery of tickets across 200 cities in India, easy instalment plans for purchase of railway tickets as well as other large purchases, balance transfer at zero interest for 75 days, personal accident insurance of Rs 10 lakh in case of a train accident and other exclusive offers.

Announcing the launch of the SBI Railway Card, S K Malik, Managing Director, IRCTC, said, “In keeping with the increasing focus of the Indian Railways to add greater value to our customers, we are pleased to launch the SBI Railway Card, which brings with it features that no other credit card can offer.”

Roopam Asthana, CEO, SBI Card, said, “The SBI Railway Card has been launched to specifically meet the need for efficient payment products and services of India’s expanding consuming class population. Our partnership with IRCTC enables us to meet the needs of a whole new segment of customers. This initiative allows us to reach out to a new and wider group of smart consumers who are looking to derive more value from their travel as well as everyday shopping, and thus enjoy the twin benefits of convenience and rewards of an SBI Card.”

IRCTC registers 10,000 ticket sales daily through its portal. It has an exclusive registered users base of over 22 lakh customers and gets 50 lakh hits per day.


Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

There was reportedly an altercation between the two in Bodhjung Nagar, Tripura

The New Realities study in India is its sixth year. Over 600 online interviews (per country) were conducted in seven countries, as a part of the study.

Rohit Bansal, Group Head of Corporate Communications, Reliance Industries Limited was speaking about the emerging tools of PR through Social Impact during his keynote address at IPRCCA 2017