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Ipsos Marketing revamps structure, sets up four practices

21-March-2012
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Ipsos Marketing revamps structure, sets up four practices

As part of the combination between Ipsos and Synovate (Ipsos acquired Synovate in October 2011), Ipsos has reorganised its Ipsos Marketing specialisation – the largest of Ipsos’ global business lines, representing nearly half of the company’s total revenues in 2011.

Ipsos Marketing remains under the global leadership of Pierre Le Manh, Chairman and CEO of Ipsos Marketing. Le Manh is also Ipsos Deputy CEO and Chairman of Ipsos ASI.

Ipsos Marketing is now organised through four practices – Market Understanding and Measurement, Innovation and Forecasting (Ipsos InnoQuest), Healthcare (Ipsos Healthcare), and Qualitative (Ipsos UU).

“The combination with Synovate has been a terrific opportunity to develop a new plan for Ipsos Marketing,” said Le Manh. “We are further ensuring specialisation in our teams so that our clients can have access to professionals who can truly help them understand how they can improve their business,” he added.

Market Understanding and Measurement
This practice will help clients understand consumers, shoppers and markets, differentiate their brands, optimise their distribution and allocate their marketing expenditures. For now, it is managed directly by Le Manh and mainly operates under the Ipsos Marketing brand. In India, this practice will be headed by Rajesh Nair, Executive Director, Ipsos India.

Innovation and Forecasting (Ipsos InnoQuest)
Ipsos InnoQuest will help clients maximise the RoI of their innovation initiatives. It will encompass generating new ideas to testing products and services, to forecasting sales across many industries, etc. Lauren Demar is the CEO of Ipsos InnoQuest. In India it will be led by Paru Minocha, Executive Director, Ipsos India.

Healthcare (Ipsos Healthcare)
Ipsos Healthcare is dedicated to understanding the motivations, interactions and influences of the multiple stakeholders who impact commercial success in the pharmaceutical industry. Michael Spedding is the CEO of Ipsos Healthcare. India head will be Monica Gangwani, Executive Director, Ipsos India.

Qualitative (Ipsos UU)
Ipsos UU has developed a global network of talented qualitative researchers from diversified backgrounds and a consistent set of methodologies. Jacquie Matthews is the CEO of Ipsos UU. Rinku Patnaik, Executive Director, Ipsos India will lead Ipsos Qualitative business in India.

Ipsos is an independent market research company controlled and managed by research professionals.

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