Top Story

e4m_logo.png

Home >> Marketing >> Article

IPL is a brand today which is valued about 4 billion dollars

18-January-2018
Font Size   16
IPL is a brand today which is valued about 4 billion dollars

IPL, the most loved season of the country is soon going to be back. Star India, BCCI is preparing well to welcome the season and leaving no stone unturned to make it remarkable this year as well.
In a press conference held at Gurugram, Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass season as technology will play a major part of it.
Talking about the brand value of IPL, Johri said, ‘IPL is a brand today which is valued about 4 billion dollars’.
Explaining about how IPL is a grass- root structure to find out young hidden talent, Johri said, ‘IPL is one of the starry-eyed sports including all the professional players across the globe aspiring whole world to play the game’.
‘IPL is look upon as an opportunity in the true sense to the world for young Indians to perform and showcase talent on truly global stage’, he further added.
Speaking about their partnership with Star, Johri touched the topic how marketers get the platform to do the branding of their product throughout the season.
‘The belief in the tournament signifies, that this union of cricket and entertainment known as the VIVO IPL has not only provided opportunities to cricketers and fan as in entertainment but also brands with an ideal platform to market themselves and reach out to maximum customers’, said Johri.
Focusing on the tremendous IPL loving population, Johri also spoke about the concept of FAN PARKS.
‘IPL is attended by a large number of fans every year live in stadium in cities. But as we cannot reach out to every city, BCCI had come out with the idea of fan parks last year, and this time we would be including more cities to the list of Fan Park. We are also planning to move out internationally, keeping in mind the lovers of the game globally’, said Johri.
Johri claimed that, this IPL season cannot get bigger than this as Star and BCCI has come up altogether with the combination of Cricket, Entertainment, Technology that includes Virtual Reality and Artificial Intelligence.

Kranti Gada joined the family business at Shemaroo in 2006 after a successful stint of over two years in marketing at Pepsi Co. She has been associated with the company for 12 years.

Exchange4media interacted with Jaspreet Chandok, Vice President and Head (Fashion) , IMG Reliance Pvt. Ltd on seamless brands integrations planned for Lakme Fashion Week, walking tall despite blazing trails like GST, demonetization and being a part of the larger cultural space

Their strategy to educate the consumers to make well informed decisions at all stages has worked out well.

Bobby Pawar, MD, CCO - South Asia, Publicis India, talks about his idea of chilling out

Launches third phase of TVC campaign ‘Think it. Done’

Based in Mumbai, Usha has nearly two decades of experience in the Indian media and entertainment sector and will serve as a strategic advisor to H+K’s diverse portfolio of clients with a special empha...

Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising tra...