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IPL 8 sees 172 million unique viewers in 34 matches

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IPL 8 sees 172 million unique viewers in 34 matches

IPL season 8 still continues to see a rise in ratings in comparison to the previous season. During the 34 matches played IPL 8 was sampled by 172 million unique viewers. According to TAM data CS4+ years All India market from April 7 – May 2, 2014 on Sony SIX, Sony Max, Sony Aath and Sony Kix, the average viewership of the 34 matches of IPL 8 increased to 3.8 TVRs from 3.1 TVRs during IPL 7 which is a 25% increase in viewership.

Time spent by viewership per match was 45 minutes and 54 seconds during IPL 8 in comparison to 41 minutes and 39 seconds in IPL 7. This is a 10% rise in the time spend by viewers than last season. The average TVTs showed a growth of 26% for IPL8 compared to IPL 7. The reach of IPL 8 had increased by only 2% to 172 million this year from 169 million during IPL 7. 64% of the All India Universe tuned to watch IPL 8 matches.

During this week the match between Royal Challengers Bangalore (RCB) and Delhi Daredevils (DD) on April 26th brought in a ratings of 3.1 TVRs. The next match between Sunrisers Hyderabad and Kings XI Punjab on April 27th brought in ratings of 3.2 TVRs. The match against Chennai Super Kings (CSK) against Kolkata Knight Riders (KKR) on April 28th brought in 4.1 TVRs. The match between RCB and Rajasthan Royals (RR) brought in ratings of 3.9 TVTs. CSK vs. KKR saw the rating increase to 4.5 TVRs. KP and DD ended up and getting a low 1.7 TVRs, while Mumbai Indians (MI) and Rathasthan in comparison with other companies increased 4.0 TVRs. KKR vs. RCB brought in meeting on IPL 8.


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