Top Story

e4m_logo.png

Home >> Marketing >> Article

IPL 8 sees 172 million unique viewers in 34 matches

08-May-2015
Font Size   16
Share
IPL 8 sees 172 million unique viewers in 34 matches

IPL season 8 still continues to see a rise in ratings in comparison to the previous season. During the 34 matches played IPL 8 was sampled by 172 million unique viewers. According to TAM data CS4+ years All India market from April 7 – May 2, 2014 on Sony SIX, Sony Max, Sony Aath and Sony Kix, the average viewership of the 34 matches of IPL 8 increased to 3.8 TVRs from 3.1 TVRs during IPL 7 which is a 25% increase in viewership.

Time spent by viewership per match was 45 minutes and 54 seconds during IPL 8 in comparison to 41 minutes and 39 seconds in IPL 7. This is a 10% rise in the time spend by viewers than last season. The average TVTs showed a growth of 26% for IPL8 compared to IPL 7. The reach of IPL 8 had increased by only 2% to 172 million this year from 169 million during IPL 7. 64% of the All India Universe tuned to watch IPL 8 matches.

During this week the match between Royal Challengers Bangalore (RCB) and Delhi Daredevils (DD) on April 26th brought in a ratings of 3.1 TVRs. The next match between Sunrisers Hyderabad and Kings XI Punjab on April 27th brought in ratings of 3.2 TVRs. The match against Chennai Super Kings (CSK) against Kolkata Knight Riders (KKR) on April 28th brought in 4.1 TVRs. The match between RCB and Rajasthan Royals (RR) brought in ratings of 3.9 TVTs. CSK vs. KKR saw the rating increase to 4.5 TVRs. KP and DD ended up and getting a low 1.7 TVRs, while Mumbai Indians (MI) and Rathasthan in comparison with other companies increased 4.0 TVRs. KKR vs. RCB brought in meeting on IPL 8.
 

Tags

We speak to Punit Misra, CEO, ZEEL, Domestic Broadcast Business, on Zee TV’s new look, its aim and the shaping up of domestic business

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited

With Shikhar Dhawan as their brand ambassador, a partnership with NBA and FIFA and a Rs.10 crore marketing budget, this sporty start-up is moving strength to strength.

In an interaction with exchange4media, Sinha, the Country Head at Epsilon shared insights on the growth of Epsilon, integration of Artificial Intelligence and the future of other conventional mediums of marketing

The new brand philosophy to go live on 15th October 2017 during the telecast of Zee Rishtey Awards

The rateOOHmeter platform is based on field data of the OOH campaign universe with information on more than 400 brands, 1600 cities, over 3,000 campaigns and around 85,000 OOH inventory across formats...

This exercise will take the channel to the next level: Siju Prabhakaran, Cluster Head – South Business, Zee Entertainment Enterprises Limited