IPG Mediabrands has just launched its global full service mobile marketing company, Ansible, in India. Drawing on internal talent, Anjali Hegde, until now CEO of Reprise Media (the second digital agency of IPG Mediabrands) has been appointed to head Ansible India. It will offer mobile strategy, mobile media planning and buying, mobile marketing and analytics, creative, technology and enterprise solutions.
Travis Johnson, Global President of Ansible, who is in India for the launch, said, “Ansible India has been created to provide end-to-end mobile capabilities to optimize the entire user experience and ensure our clients are ahead of their competition. It’s not just about mobile media; it’s about optimizing the creative, mobile site, app and every element that will soon include wearables and in-car experiences. We are thrilled to enhance IPG Mediabrands India with this breadth of expertise.”
Commenting on the launch, Shashi Sinha, CEO, IPG Mediabrands India said, “Ansible provides us a great opportunity to operate in the buzzing mobile marketing and advertising space in India.”
To begin with, Ansible India will work with existing clients under the IPG Mediabrands umbrella and gradually build its client base. Ansible India’s clients will also enjoy access to expertise from all Ansible offices worldwide, global publisher rate cards, exclusive technology partnerships, proprietary mobile media planning tools and patented technology such as HARK.
“We had been watching the mobile space with great interest. It was evident that in order to create great brand experiences on mobile, we need to have top class technology and development skills of scale. Today, Ansible is perfectly poised to provide the best of media and the best of technology solutions on mobile to brands in India,” said Anjali Hegde, commenting on Ansible’s capabilities.
Headquartered in New York, Ansible came into existence in 2007, starting with operations across North America. Meanwhile, IPG Mediabrands acquired mobile solutions agency MNet in Australia in 2013 and Mubaloo in the UK in early 2016 to expand its mobile footprint. Ansible now has 18 offices in 11 countries globally, and offers services extending from media, sites and apps to mobile commerce, mobile content and broader technologies such as wearables, beacons, connected cars, augmented reality and virtual reality.
In India, Ansible will operate out of Gurgaon, Mumbai and Bengaluru. It now has a lean team – just four members, two in Mumbai and two in Gurgaon - and will gradually draw in mobile experts from within the group and outside to grow its team strength.