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IOC, JK Tyre leverage synergies

25-October-2004
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IOC, JK Tyre leverage synergies

Petroleum major Indian Oil Corporation and JK Tyre have joined hands to offer their customers a joint loyalty programme that exploits common synergies.

IOC has a running loyalty programme for its retail customers that has two card-based offerings, Xtra Power and Xtra Rewards. The Xtra Power Fleet Card offers complete logistical solutions to fleet owners, by providing the convenience of cashless transactions, free personal accident insurance for fleet owners and crew and reward points linked to fuel purchases. It also offers free tracking and option real time tracking at subsidised cost.

With the signing of the MoU, XtraPower customers will earn reward points each time they purchase JK Tyres, tubes, and flaps, which can be redeemed for fuel, gifts and other value-added services. Services like repair, retreading, alignment, balancing etc at JK Truck Radial Service Centres located across the Golden Quadrilateral and key trucking centres across the country will be made available to these customers at a special price.

In the case of Xtra Reward Cards, customers will now get a special discount on services like computerised wheel alignment and balancing, automated tyre fitment etc from JK Tyre Wheels outlets.

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