Interpublic Group has appointed Philippe Krakowsky as the Chairman of IPG Mediabrands. In his new role, Krakowsky will partner with Henry Tajer, Global CEO of IPG Mediabrands, to lead the media management company, which oversees $37 billion in global billings for its clients.
Krakowsky will continue in his corporate role as EVP, Chief Strategy and Talent Officer at Interpublic, as he supports Tajer and his senior Mediabrands management team in further building on the success of one of IPG’s fastest-growing units.
Speaking about the new appointment, Michael I. Roth, IPG's Chairman and CEO, said, “For the last decade, Philippe has played an important part in defining strategy for IPG, and worked closely with me and all of our agency leaders to implement our strategic initiatives. He’ll be an ideal partner to build on the strong performance that Henry and his team at Mediabrands continue to deliver. In addition to his new role at IPG Mediabrands, Philippe will continue to be a key part of the corporate team at IPG.”
“As we look to accelerate collaboration and continue delivering the highest performance standards in media to our clients, Philippe will be a tremendous asset. Media is an extremely dynamic sector within our industry and this move ensures that we continue to incorporate the leading edge of brand and ad tech not only within Mediabrands, but across the holding company. Our leadership team knows Philippe well, and we’re very excited to have him join in this role,” said Tajer.
Commenting on his new role Krakowsky said, “Mediabrands and its agencies have won significant assignments in major consolidations, garnered multiple ‘Agency of the Year’ honours and continued to build unique capabilities that combine talent, technology and, increasingly, data and analytics. Today, media serves as the connective tissue for our activities on behalf of clients, so a closer strategic alignment between Mediabrands and the other units within IPG will further enhance our ability to deliver on our ‘open architecture’ model, which has become a powerful differentiator for IPG.”
For more than a decade, Krakowsky has played a key part in major strategic actions at Interpublic, including: oversight of the development and integration of digital/emerging media capabilities across the group; the creation of IPG Mediabrands; and leadership of the company’s Healthcare Council.
Krakowsky started his career as an entrepreneur in the technology industry, helping to build and ultimately sell an artificial intelligence software development company to Apple Computer.
Our typical marketing budget is usually 10 per cent of the topline spend
There are some forces impacting the way our business works. The IT/ITeS sector has changed tremendously. Platforms like Twitter have made everyone journalists. Smartphones have made everyone a photographer. The trend that we are seeing is one of hyperdigitalization, which is causing the lines between product and services to blur. For example, <a href=http://www.exchange4media.com/company/news/amaz...
The OOH sector is among the fastest growing, globally. Brands and marketers have realized its potential and impact and begun to craft medium-specific adverts. Self-regulation is not only necessary but also essential to growth of the sector. The industry needs to exercise a certain level of this self-restraint to prove its commitment to maintaining the best standards in advertising.
<b>Clients are looking for experiential solutions beyond radio or print: Abraham Thomas, Radio City 91.1 FM</b><br><br> From entering new markets to launching large format events, Radio City 91.1FM has been on a roll. The radio channel recently announced the launch of India’s biggest singing talent hunt-Radio City Super Singer Season 8. Earlier this year, the channel set up its own creative-cum...
The interesting animated rap music video encapsulates Droom’s ecosystem tools and their role in facilitating second-hand automobile transactions
Perfumes are invisible and these new ads from Skinn create a story out of this
New campaign aims at first-time users by providing ‘first-night free’ – a first-ever offering by the brand on online hotels booking