Top Story

e4m_logo.png

Home >> Marketing >> Article

International Stars shine in new Pepsi TVC

26-December-2002
Font Size   16
Share
International Stars shine in new Pepsi TVC

The first One-day international between India and the New Zealand will bring with itself the all-new television commercial from Pepsi. But this time it will be an all International star cast with Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain hogging the limelight.

The 30-sec ad campaign, shot in Colombo, shows that cricketers can feel very 'hurt' if they don't get their Pepsi. Created by Pepsi's ad agency JWT and directed by Deven Khote of UTV, the campaign is another irreverent, witty look at cricketers and the thirst they all share for Pepsi.

According to Vibha Rishi, E D (Marketing), Pepsi Foods, "This campaign reiterates the fact that it is the common cricket lover who is the real champion. Here, he turns out to be a champ even when pitted opposite four hotshot international cricketers. As we get into the final countdown to the World Cup, this campaign is Pepsi's tribute to the Indian cricket fan's passion - "India ke liye kuch bhi karega".

Pepsi now has eight Indian cricketers as its brand ambassadors including Sachin Tendulkar, Sourav Ganguly, Rahul Dravid, Harbhajan Singh, VVS Laxman, Mohammad Kaif, Yuvraj Singh and Zaheer Khan. Pepsi's World Cup advertising will feature all of these Indian and international cricketers. At present Pepsi's "Cup Fever" and its "Men in Blue" TVC's are on air.

Tags

Siddharth Kumar Tewary, Founder, Chief Creative, One Life Studios and Swastik Productions, on owning the IP on his most ambitious project 'Porus,' the risk of recovering its cost and his distribution strategy

Webscale plans to build the brand around smooth operations for the e-commerce sector and then move on to demand generation

Shriya Ghate, Business Head, Tinkle, spills the beans on the company's vision for its special line of merchandise launched to celebrate its 37th anniversary, its pricing, marketing strategies, and more

Vivek Patni, Director of Wonder Cement, on the current marketing strategies and challenges that brand owners face

Luis Fonsi, Rita Ora, Jain of Makeba fame , Dimitri Vegas, Jason Derulo, Charly Black and Dasu, J Balvin, Parineeti Chopra, Tiger & Jackie Shroff speak exclusively to the radio channel

The Film-Maker, as the host of ‘Calling Karan’, Will Be Just A Phone Call Away From Listeners Seeking Advice On Love & Relationship

The group aims to double its FMCG turnover to Rs. 1,000 crore over four years.