The first One-day international between India and the New Zealand will bring with itself the all-new television commercial from Pepsi. But this time it will be an all International star cast with Shane Warne, Jonty Rhodes, Carl Hooper and Nasser Hussain hogging the limelight.
The 30-sec ad campaign, shot in Colombo, shows that cricketers can feel very 'hurt' if they don't get their Pepsi. Created by Pepsi's ad agency JWT and directed by Deven Khote of UTV, the campaign is another irreverent, witty look at cricketers and the thirst they all share for Pepsi.
According to Vibha Rishi, E D (Marketing), Pepsi Foods, "This campaign reiterates the fact that it is the common cricket lover who is the real champion. Here, he turns out to be a champ even when pitted opposite four hotshot international cricketers. As we get into the final countdown to the World Cup, this campaign is Pepsi's tribute to the Indian cricket fan's passion - "India ke liye kuch bhi karega".
Pepsi now has eight Indian cricketers as its brand ambassadors including Sachin Tendulkar, Sourav Ganguly, Rahul Dravid, Harbhajan Singh, VVS Laxman, Mohammad Kaif, Yuvraj Singh and Zaheer Khan. Pepsi's World Cup advertising will feature all of these Indian and international cricketers. At present Pepsi's "Cup Fever" and its "Men in Blue" TVC's are on air.