The International Premier Tennis League and UFA Sports have signed an extensive cooperation agreement. UFA Sports will act as the exclusive marketer of the worldwide media rights of the International Premier Tennis League.
The International Premier Tennis League (IPTL) is a new team tennis format played across several countries in Asia with its first-ever edition to be held later this year.
From November 28 until December 13, 2014 current tennis stars and legends compete in four franchise teams in Manila, Singapore, New Delhi and Dubai, featuring the likes of Rafael Nadal, Novak Djokovic, Andy Murray, Serena Williams, Andre Agassi and Pete Sampras. The competition will feature a total of 21 Grand Slam Champions and 14 current and former World Number Ones with a total prize money budget of over $29 million.
The four teams will play a total of 24 matches in a round robin format to determine the inaugural IPTL League Champion. Modelled after successful international sports franchise concepts, the IPTL combines world-class sports and entertainment in a format that keeps both, spectators and TV viewers completely engrossed.
All matches will be produced in HD quality with IPTL graphics and commentary.
IPTL and UFA Sports have agreed on a comprehensive cooperation, including the media rights distribution in the respective host countries as well as worldwide.
Commenting on the development, Stefan Felsing, Managing Director, UFA Sports said, "The International Premier Tennis League is an extremely attractive, new format in the world of tennis with the potential to revolutionise the sport. We are glad to become a part of the development of the IPTL and to extend the UFA Sports portfolio with a high quality product."
Our typical marketing budget is usually 10 per cent of the topline spend