Innocean Worldwide India has decided to start its sports marketing practice in India from February 2011. The launch comes close on the heels of the agency’s anchor client Hyundai Motor signing up with the International Cricket Council (ICC) as their Official Car Partner till 2015.
Vivek Srivastava, Joint Managing Director, Innocean India, told exchange4media, “Innocean will bring to India its global insights and learnings for the benefit of all their clients, especially pertinent to leveraging sporting events and creating brand engagement platforms out of them. The function will be headed by specialists who will create optimum leverage for such investments by our clients.”
Innocean has had expertise over the years in managing integration of brands with major sporting events like FIFA, UEFA, Australian Open, Major League Baseball and X Games for its lead clients Hyundai and Kia.
Heading the Sports Marketing & Engagement function will be Tarun Chaudhry, who has 12 years’ industry experience and a post graduate degree in Sports Administration & Technology from the International Academy of Sports Science & Technology Lausanne, Switzerland.
Commenting on the new vertical, Chaudhry said, “I see tremendous potential for leveraging the existing global tie-ups in various mainstream sports and emerging fields. We will be creating new sports properties that work for Hyundai as well as other clients of Innocean. It’s a hyperactive phase for us with Cricket World Cup related activities panning out nationally. A lot of initiatives conceptualised by our teams at the communication and activation levels are hitting the road every day.”
Chaudhry will be designated as Group Director, Sports Marketing & Events. His last assignment was with Dentsu India, where he was Director, Sports Marketing.
Innocean Worldwide is a global agency network with presence in 21 countries and is a part of Hyundai Automotive group. Its billings in India in the year 2010 were in excess of Rs 160 crore and its key clients in India include Hyundai Motor, Fena, Sleepwell, KEI Wires, The Open Magazine and Aureole Inspecs, among others.