Inkfruit, touted as India’s first and largest consumer co-creation brand, has revealed its new brand identity to capture the personality of members who form the Inkfruit community, as well as signify the increasing eclectic collection which is now a part of their repertoire.
Commenting on the brand identity change, Kashyap Dalal, Co-Founder and Maharaja, Inkfruit, said, “After a lot of thought, we believe the two words ‘Be Interesting’ perfectly echo the kind of people who are a part of the Inkfruit community and the kind of work we do. We felt that the visual identity of the brand should capture the energy, passion and creative thought behind it. We are happy that our new logo is bang on target in that.”
Inkfruit since its launch in 2007 has been a co-creation venture in the pursuit of creating fun and creative merchandise. The company will spread the new brand identity through a complete digital communication campaign and has also roped in Mavcomm Consulting as its public relations partner to communicate the changing facets of Inkfruit.