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Infectious Design creates new identity for Sterlite Power

12-January-2017
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Infectious Design creates new identity for Sterlite Power

Infectious Design has created the new identity for Sterlite Power, which is being revealed in a corporate campaign created by Infectious.

Infectious Design has previously worked on several distinguished identity projects, including the identity of Aegon Life (when it changed from Aegon Religare) and the masthead of the recently re-launched DNA.

Sterlite Power, India’s leading power transmission company, has excelled in the Indian power transmission sector by introducing robust and latest technologies like aerial surveys, heli-stringing, tower erection through heli-cranes, and asset monitoring through drones. Sterlite Power is committed to harnessing technology in order to revolutionise the power transmission sector.

Pratik Agarwal, Chief Executive Officer - Sterlite Power, said, “We as a company are committed to harnessing technology in order to revolutionise the power transmission sector. We are driven by our core purpose, which is empowering humanity by addressing the toughest challenges of energy delivery. Our new identity symbolises our streamlined ambition of bringing about positive change in the country, and giving wings to a billion dreams.”

Ramanuj Shastry, Founder & Director - Infectious and Firki Productions, said, “Creating an identity for a B2B brand is always challenging as the identity needs to communicate all that the brand stands for. In this case, we had a clear brief on how the brand wants to be envisaged and our task was to translate that into design.”

Khalid Khatri, ECD - Infectious Design, added, “The four pillars of the logo depict the core values of the company: Innovation, Social Impact, Respect, and Fun. The color blue symbolises unwavering commitment while the colour grey represents the solidity and stability of Sterlite Power’s lineage and credentials. The italicised font represents dynamism and the core purpose, constantly striving to empower humanity by addressing the toughest challenges of energy delivery.”

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