Infectious has appointed Vimesh Shah as Vice President. Shah will be responsible for managing all existing businesses.
A Commerce graduate from Mumbai university, Shah has over 19 years of experience in brand building. Prior to joining Infectious, Shah served as Co-Founder and COO of ByeByeCity.com - an online e-commerce platform.
He has also worked with leading advertising agencies such as McCann Erickson as Business Director, Mudra as AVP, Rediffusion Y&R as Brand Partner, Saatchi &Saatchi as Associate Account Director, Vyas Giannetti Creative as Account Manager and finally as Partner at Dattaram in his last advertising stint.
Speaking about his new role, Shah said, “In a short period, Infectious has made its mark by doing some path-breaking work that has helped build brands and also generate buzz. I am happy and excited to work with Nisha and Ramanuj again and look forward to creating magic for brands and building formidable client partnerships.”
Commenting on Vimesh’s appointment, Nisha Singhania, Co-founder Infectious and Firki said, “At Infectious, we are very particular about the kind of talent we bring on board – it is critical for them to fit into our culture. With Vimesh, we feel there is a perfect fit. His entrepreneurial experience makes him an asset for any independent agency. Also, Vimesh’s strengths are that of a nurturer. He will add immense value to both our brands and our people.”