Top Story

e4m_logo.png

Home >> Marketing >> Article

Industry leaders decode 'What Youth Want'

04-September-2013
Font Size   16
Share
Industry leaders decode 'What Youth Want'

Youth today form an integral part of any brand communication as they contribute huge revenues to a brand’s success story. IMPACT organised a roundtable discussion, inviting several youth brands to brainstorm on how brands need to communicate better with the youth today.

The discussion was moderated by Lara Balsara, Executive Director of Madison World – an agency that handles media duties for several brands, including Cadbury, a large youth player.

The power-packed discussion saw participation from Aditya Swamy, EVP and Business Head, MTV India; Anuradha Aggarwal, Sr. VP, Brand Communication Insights, Vodafone India; Ashish Gupta, Director – Marketing, Blackberry Mobiles; Arnab Mitra, MD and Co-Founder, Liqvid Asia; Mahuya Chaturvedi, Managing Partner, Cogito Consulting; Ranju Kumar Mohan, Director – Sales and Marketing and Business Head, JK Ansell Ltd; Ravi Dixit, Director – Research and Product Planning, Youth Network, Disney UTV; Ravi Rao, Leader, South Asia, Mindshare; and Shailendra Singh, Joint MD, Percept. 

From a perspective of evolution of today’s youth and their preferences, to the role digital plays in effective communication, there were a variety of insightful topics that the experts shared their opinions on.

For more details on the roundtable discussion, grab IMPACT’s special cover story on ‘What Youth Want’ to be out on September 16, 2013.
 

Chitresh Sinha, CEO, Chlorophyll Innovation Lab and Vivek Singh, Joint MD, Procam International speak exclusively with exchange4media on the upcoming #BeBetter Campaign for the TATA Mumbai Marathon

Abhishek Punia, Co-founder and COO of ARM Worldwide, tells about how they re-branded themselves from ARM Digital to ARM Worldwide and in the process marked their presence globally

Srinivasan opens up on what prompted their recent rebrand, their foray into bus depots and developing the software that displays Bengaluru Metropolitan Transport Corporation's (BMTC) Passenger Information System for all the major bus depots in Bangalore.

Software and Technology, Consulting, Healthcare seem to be increasingly using Webinars to engage with their clients and employees

Latestly focuses on all latest and breaking events across the globe, providing information on trend related stories across genres

As part of this re-imagined approach Star India will broadcast live matches in six different languages with an aim to target 700 million viewers across TV and Digital.

Rahul Johri, CEO, Board of Control for Cricket in India (BCCI), spoke about the upcoming season of IPL and with Star India’s re-imagine approach, he made assured that this year will be a kickass seas...