As the entry deadline for IMA 2014 nears, brands are gearing up to compete in a cutthroat competition of innovation and result-oriented thinking. IMA will have a rigorous two-stage judging process. And the pre-screening jury will being scanning entries from November 3.
Brands from all industries, of all sizes and structures have entered in this year’s marketing battle. Industry biggies like Tata Steel, Whirlpool, American Express, Reliance, Max Life, Canara Bank, HPCL, Bosch, Zee, SAP, Viacom, Jubilant foods, Bajaj Allianz, Amul, Star, Dalmia, HCL, Dabur, Piramal Enterprise, TTK Prestige, Bombay Dyeing, Kellogg India, Domino's, Godrej Properties, Omkar realtors, Sistema Shyam Teleservices, TVS Motors, Volvo, Aviva, TI Cycles, HDFC Life, Axis Bank, Dish TV, Croma, Everest, H&R Johnson, Airtel have registered for the coveted awards this year. Top media brands like India Today, Business Standard, too, have entered. Many PR, Media, Event Agencies like Publicis, Ogilvy, Contract have entered. Mondelez, Snapdeal, Muthoot Finance, Mother Dairy, Godrej Consumers, Lodha Group, DS Group, Kotak Securities, PNB Housing Finance Limited, and many more have registered too.
All entries will be evaluated equally on the basis of four elementary criteria—issue, solution (including marketing outputs), result (marketing outcomes), and key outcomes that contributed value to the organization.
Keeping in mind the challenges and the opportunities, exchange4media’s stellar initiative, IMA 2014, will set the standard of marketing excellence in India, and recognise the fact that marketing is critical for organic growth of a business and its central role in creating, communicating, capturing and sustaining value for an organisation.
According to IMA jury chair, Vinita Bali, “With the marketing conversation entering the board room, it becomes imperative for marketing professionals to demonstrate the return that marketing investment generates, so that in crunch situations companies don’t slash advertising budgets, but rather spend them wisely and effectively to generate incremental sale.”
Annurag Batra, Chairman and Editor-in-Chief, exchange4media group, said, “With digital taking over, brands today are acting as publishers and newsrooms. Content creation and distribution are complex and difficult phenomena. New models in e-commerce emerge every day. The brands that are rethinking the traditional commerce model are the ones that will shape the future for marketers and consumers alike.”