Bluetooth marketing is surely catching on in the country. From stores to malls and multiplexes, all are employing Bluetooth technologies to entice customers in purchasing their products or services. Starcom IP has executed a Bluetooth marketing exercise with Mobile2win for Indigo Nation’s Bangalore outlets. Through this sales promotion activity, a customer can download and play a mobile game to earn discounts.
At exclusive Indigo Nation outlets in Bangalore, customers are requested to switch on their Bluetooth function and download the ‘Monster Carz Rally’ game via banners. The game link can be downloaded and saved on the handset. The game has four levels and according to the levels achieved, the customer will receive discounts.
Speaking on the initiative, Kanwalpreet Walia, Marketing Manager, Indigo Nation, said, “It is the first of our many rollouts. Indigo Nation will continue to present interactive campaigns to reach out to its customers.”
Rajiv Hiranandani, Co-Founder and Head of Global Revenues, Mobile2win, added, “Mobile2win is at the forefront of providing mobile marketing solutions to India’s most admired brands. We are pleased to work with Indigo Nation and offer them one of the most exciting interactive campaigns of the year.”
Mobile2win has been providing mobile marketing solutions for brands such as Perfetti, Coke, HSBC etc., and is the mobile business partner for over 25 media brands including Hindustan Times and Sony Entertainment Television.