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Indian TV brands retains top slot. LG, Philips the fastest growing brands: ORG MARG

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Indian TV brands retains top slot. LG, Philips the fastest growing brands: ORG MARG

According to ORG-MARG data for the first quarter (January-March) of 2002, BPL, Onida and Videocon - have retained top slots in the Indian CTV market. These brands together controlled 38.5 per cent share of the domestic sales. The report puts Korean brand LG in the fourth place followed by Samsung.

However, LG and Philips emerged as the fastest growing brands. LG reported 49.1 per cent growth while the sales of Philips jumped 40.6 per cent over the same quarter last year. LG's market share was pegged at 9.5 per cent. Philips occupied the eighth place with a 4.9 per cent market share.

BPL sold 2,17,500 sets to retain the first place with 17.1 per cent market share. But its sales reported a 6.2 per cent drop over the same period last year. The brand had reported 17.6 per cent share during 2001. It is still the leader in terms of market penetration with a presence in about 34.1 per cent CTV dealership points across the country.

Onida consolidated its position as the second largest selling brand with a 11.6 per cent market share. It sold over 1,50,000 sets with sales reporting a 17.3 per cent rise. Videocon, which has had a volatile stint in recent times, came third with a market share of 9.8 per cent. It sold over 1,24,000 sets but sales were down by almost 20 per cent.

LG sold roughly 1,20,900 units to emerge as the fastest growing brand. It must be mentioned that LG staked claim to leadership position in the ongoing year with sales projected to cross one million sets. Samsung followed with an 8.3 per cent share and a modest 7.6 per cent jump in sales.

Akai's market share was pegged at 5.4 per cent. Sony's sales plummeted 17.7 per cent to touch a market share of 2.3 per cent.

Source: Business Line


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