In India, the only sports raking in the moolah is cricket. While there have been flashes in the pan now and then for other sports like hockey, tennis, football, most other sports in India have lagged behind, when compared to cricket. But the scenario is gradually changing, and bringing sports marketing under the scanner, the Indian Sports Marketing Forum 2008 is being held in the Capital on September 12. This event is being organised by the exchange4media Group in association with Indian Sports Equity Foundation.
The Forum aims to develop and expand the body of knowledge in the sports marketing field. A better understanding of the fast changing sports scene will facilitate better utilisation of the domain. Successful professionals from the world of sports, business and marketing will share their vision and experience during this initiative.
Some of the well-known speakers at Forum will include Anita Nayar, CEO, Havas Media; Manish Porwal, CEO, Percept Talent Management; Mansoor Siddique, Director, Integrated Marketing, Coco-Cola India; Gaurav Seth, CEO, Vyas Gianetti Sport; V Ramachandran, Director-Marketing, LG Electronics; Anil B Singh, CEO, Procam International; Ajit Varghese, CEO, Maxus Global; NP Sathyamurthy, Joint President, Lintas Media Group; Subhinder Singh Prem, MD, Reebok India; and Sukhvinder Singh, Senior Marketing Manager, All India Football Federation, among many others.
There will be a special address by guests of honour Dr Lalit K Bhanot, Secretary General of the 2010 Commonwealth Games; Anil Khanna, President, Asian Tennis Federation, and Navjot Singh Sidhu, MP & cricket commentator.
The panel discussions will focus on ‘Looking Towards the Future: India Sports Business’; A Stakeholder’s Perspective’, ‘Why Sports and Why only Cricket’, ‘The role of federations and corporate India in the development of sports’, ‘2010 Commonwealth Games - Will it jump-start India into becoming a sporting nation’, etc.
There is considerable expectation from Forum from the experts in the industry.
Nirmal Dayani, Senior Director-Marketing, ESPN Software, said, “The idea is to have champions of sports from the business of sports to come and share insights on how sports can be a great medium to build brands and to create an appreciation on how brands can build affiliation with sports in many ways. How much can be done with sports as an investment opportunity. As a broadcaster, expectations post event are to have a heightened interest in business leaders/sports marketers in sports as a brand building vehicle.”
Sukhvinder Singh, Senior Marketing Manager, All India Football Federation, said, “We being a federation, have a certain structure in place. Since we aren’t very aggressive in marketing, such events help us highlight certain projects, develop plans targeted towards marketers. If there is a possibility to work together as per their strategies, then we can join hands and take it forward. It gives us an opportunity to interact and communicate about ourselves or the marketers in a single platform.”
Manish Porwal, CEO, Percept Talent Management, said, “Such Forums are held to discuss frustrations, issues and excitement around sports as a business practices. Each Forum like this is an opportunity for people to pause and think where is this industry headed and is also allows a lot of network among people who is interested in sports and allows the natural atmosphere for people to talk about the common word sports.”