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Indian Cricket League announces Edelweiss Capital as title sponsor

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Indian Cricket League announces Edelweiss Capital as title sponsor

The Indian Cricket League (ICL) has roped in Edelweiss Capital Ltd as the title sponsor for its upcoming tournament, which would now be called Edelweiss 20s Challenge. The announcement came on March 5 along with the unveiling of the tournament logo.

Speaking on the occasion, Kapil Dev, Chairman, Executive Board, ICL, said, “We welcome Edelweiss on board and are happy with the overwhelming response we have received from the market. Edelweiss’ association with ICL is a support to young domestic Indian players who have been provided with an international standard platform to display their cricketing talent. This support would be a sure step in strengthening domestic cricket in the country.”

On the partnership tie-up with ICL, Rashesh Shah, Chairman, Edelweiss Group, said, “We are delighted to partner with ICL in promoting a sport that is a national obsession in India. The passion with which the sport is played and the new age 20/20 format that has caught the imagination of Indians, especially the youth, is very compelling. And we are happy to be part of a movement which brings cricketing greats together with aspiring young cricketing talent across India.”

The tournament would be held from March 9 to April 7, 2008, in three locations – Hyderabad, Chandigarh (Panchkula) and Gurgaon. Two new teams – Ahmedabad Rockets and Lahore Badshahs – have also been added to the existing six teams. With international cricketers of high stature being added to the league, the quality of cricket is expected to be on par with international standards.

The Edelweiss 20s Challenge Tournament would be aired on Ten Sports and Zee Sports. With a match every evening and double headers on specific weekends, the Tournament would have in total 34 matches. Each team will play against each other once in the league format, followed by semi-finals, third position classification match, concluding with the best of three match finals.


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